Half.com’s Take Five! Program is another example of viral marketing, where registered users at the site selling used books, music, movies, and games are given an incentive, such as coupons to tell their friends about the website reflect ________.
A. viral marketing
B. video advertising
C. microblog marketing
D. Integrated marketing
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Amazon has a strong affiliate program consisting of more than 1 million participant sites, called Associates belongs to ________?
A. affiliate marketing
B. blog marketing
C. online advertising marketing
D. SEM marketing
AdSense places appropriate ads on the blog belongs to ________?
A. membership marketing
B. blog marketing
C. online advertising marketing
D. SEM marketing
BoingBoing.net, a very popular technology blog, displays ads from major advertisers like Verizon, and Rackspace belongs to ________?
A. membership marketing
B. blog marketing
C. online advertising marketing
D. SEM marketing
Which of the following statements about Internet marketing methods is incorrect?
A. Email marketing is the act of sending a commercial message, typically to a group of people or list of contacts, using email.
B. Affiliate marketing is the online application, where one Web site agrees to pay another Web site or an individual writing a blog a commission for new business opportunities it refers to the site.
C. Blog marketing is the process of marketing goods through commentary and advertising by the use a blog.
D. Membership marketing is the marketing in which consumers communicate directly with enterprises.
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