题目内容
社会物流成本又可称为微观物流成本。
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ABC分类法比起CVA管理法有着更强的目的性。
仓储成本主要指固定保管费用、保管设备费用、其他搬运设备费用等。
传统的供应链管理几乎都属于推式的供应链。整个供应链上的库存量较高，对客户需求的响应较慢。
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this (1) frequently have to make (2) as to their competitors’ role when making marketing strategy (3) . If major competitors are changing their products, then a marketer may want to (4) suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the (5) of a new PC by IBM, one of Apple’s major competitors. Apple’s new computers are much faster and more powerful than its earlier (6) . The improved Mackintosh is able to run programs that (7) were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature (8) computer manufactures’ new attitude of giving customers the features they want. Making Apple computers (9) of running IBM software is Apple’s effort at making the Mackintosh (10) with IBM computers and thus more popular in the office, (11) Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines (12) in specific uses, such as engineering and writing. The new computers (13) a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow (14) buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance (15) for even faster, more sophisticated computers. Even though Apple and IBM are major competitors, both companies (16) that their competitor’s computers have certain (17) that their own models do not. The Apple line has always been (18) for its sophisticated color graphics (图形), (19) the IBM machines have always been (20) in offices.
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