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The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.Surprisingly, since modern PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world"s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming ore sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies, It may not be long before London replaces New York as the capital of PR.Why is America lagging behind in the global PR race First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall"s U. S. employees know two languages. Ogilvy and Mather has about the same percentage conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. London could soon replace New York as the center of PR because ______ .
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There are some that would argue that hospitals are no place for dogs, while they are wrong. At least according to new research reported at the American Heart Association"s Scientific Sessions 2005. For people hospitalized with advancedheart disease, it is better to have visitors than to lie quietly alone. But one type of visitor seems to be especially beneficial, researchers reported on Tuesday. That visitor is a dog. In the first controlled study of the effects of pet therapy in a random sample of acute and critically ill heart patients, anxiety as measured on a standard rating scale dropped 24 percent for those visited by a dog and a human volunteer, by 10 percent for those visited by a volunteer alone and not at all for those with no visitors. Similar results were found in measures of heart and lung function.The senior author of the Pet Therapy Study, Kathie M. Cole, said 76 patients with heart failure, a condition that affects an estimated five million Americans, were randomly assigned one of the three visit types. The dogs, from 12 breeds, were screened for behavior and disease before participating in the study. "Some patients in the first group," Ms. Cole said, "began to smile and immediately engaged in conversation with dog and volunteer." "Their worries seemed to vanish from their faces," she said. The researchers examined the patients three times: right before the 12-minute visit, eight minutes into it and four minutes after it was over.Besides the anxiety measurement, researchers found, patients" levels of epinephrine, a hormone the body makes when under stress, dropped 17 percent when visited by a person and a dog, and 2 percent when visited by only a person. Epinephrine levels rose an average of 7 percent in the unvisited group in the study, which was financed by the Pet Care Trust Foundation, a nonprofit group. Pressure in the heart"s top left chamber dropped 10 percent after a visit by volunteer and dog. The same pressure rose 3 percent for those visited by a volunteer and 5 percent for the unvisited group. Pressure in the pulmonary artery dropped 5 percent during and after a visit by volunteer and dog, but rose in the other two groups. Ms. Cole recommended further studies to determine how long the benefits lasted. "Dogs are a great comfort," she said. "They make people happier, calmer and feel more loved. That is huge when you are scared and not feeling well." Which one is used by researchers to determine the benefit of having a dog visitor
He saw university as a community of scholars, where students were ______ by teachers into an appreciation of different philosophical approaches.
手势 中国人不经常用手势，并且认为很多手部动作都不太礼貌。例如：指向别人或使用你的手指来召唤某人。你可以吸引某人的注意并告诉他们“过来一下”，而不是掌心向下并且朝你自己的方向勾一下手指。竖起大拇指和拉耳垂都是赞许的标志，而竖起小拇指的意思是你什么都不是，素质低，或者在某一方面表现得不好。此外，中国人认为使眼色和吹口哨都很无礼，眼神交流也不太直截了当。
香港大学 在历代学者、学生及校友的共同努力下，香港大学经历了时间与转变的考验，成为一所充满动力的学府。这里的毕业生除了加入政府服务行业或投身香港的不同机构外，还在海外开创事业。 诚然，大学是任何社会中最历久不衰的机构之一，也是社会的灵魂，为大家带来希望。今天的香港大学一如既往，是知识的捍卫者、创意和创新的孕育者(incubator)，是知识分子和人才的摇篮，也是社会良知和责任的先驱。
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