听力原文:W: I just read a curious fact. Did you know that people who spend less than ten minutes in a drugstore are five times more likely to make a purchase than those who spend half an hour there?
M: I saw that article, too. But think, if someone runs into a drugstore for ten minutes, it's usually to make a specific purchase.
W: And someone who spends more time there may be just looking.
M: Exactly. Haven't you ever gone into a store thinking that you'd buy something, and then talk yourself out of it?
W: Yes, I have, especially when I thought I could get it for less elsewhere, or I really didn't need it after all.
M: Exactly. But if you run into buying something specific and have very little time. You pick it up, pay for it immediately and then leave.
W: That's true. Maybe we should learn a lesson from that. Take your time and you'll spend less money.
M: I doubt if that would be true in all stores, though. In a department store, for instance, you may see a sweater or something you never intended to buy, and buy it because you have time to look around.
(23)
A druggist's suggestion.
B. An article.
C. An advertisement.
D. A sales clerk's comment.
听力原文:W: Did you notice that Mike cut off his beard over the summer?
M: Notice? I didn't even recognize him.
Q: What docs the man imply?
(13)
A. He hadn't noticed any change in Mike.
B. Mike looks different without a beard.
C. He thinks Mike looked better with the beard.
D. He hasn't seen Mike yet.
Public image【C1】______to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a【C2】______extent, Justas the product, price, place, and promotional efforts【C3】______.
A firm's public image【C4】______a vital role in the attractiveness of the firm and its products to employees, customers,【C5】______to such outsiders as stockholders, suppliers, creditors(债权人), government officials, as well as【C6】______special groups. With some things it is impossible to【C7】______all the diverse publics: for example, a new highly automated plant may meet the【C8】______. Of creditors and stock holders, but【C9】______will undoubtedly find resistance from employees who see their【C10】______threatened. On the other hand, high-quality products and service standards should bring almost complete approval,【C11】______low quality products and false claims would be widely【C12】______.
A firm's public image, if it is good, should be【C13】______and protected. It is a valuable asset【C14】______usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has【C15】______a quality image, this is not easily countered or imitated by competitors.【C16】______an image may enable a firm to charge higher prices, to woo(争取)the best distributors and dealers, to attract the best employees, to【C17】______the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry【C18】______such a good' reputation and public image.
A number of factors【C19】______the public image of a corporation. They include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices【C20】______competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C1】
A. refers
B. confers
C. infers
D. defers
Section B
Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.
听力原文: The World Health Organization has released a re port about how disease weakens the economies of poor countries. For years, people believed that good health is a direct result of strong economic development. How ever, this study suggests the opposite is true. It says that strong economic development is an important result of improved health.
An international committee of economists and experts in public health and policy carried out the study. It is based on almost ninety investigations in countries a round the world. Some people say the study is the most complete examination to link investments in health care to economic growth. The study calls for a large increase in foreign aid for health care services in developing countries. In the world's richest countries, total spend ing for health care for each person is almost two-thou sand dollars a year. However, in the world's poorest nations, spending on health care for each person is only thirteen dollars a year.
The WHO says this amount should be increased to thirty-eight dollars a year for each person. The money would help poor nations provide treatment for disease. It would also provide babies with important health care early in life.
(27)
A comparison between the poorest countries and richest countries.
B. An aid for health care to developing countries.
C. The relationship between health care and economic growth.
D. The investment in developing countries.