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4.An independent legal person enterprise specialized in a certain industry or business operation, its shareholders' meeting and the board of directors invest in the establishment of the enterprise in order to allow it to operate in a specific industry and to maximize the return on investment of shareholders.
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3.An independent subsidiary of a diversified enterprise that is responsible for the operation of a certain industry belongs to the main body of the business-level strategy.
2.The aim of business-level strategy is to maximize profits
1.The main contents of the business-level strategy will involve investment, development and entry into other industries or businesses.
19.The research on positioning strategy only reveals the strategic choice in the initial stage of enterprise competition from a relatively static perspective. The main sources of competitive advantage in this stage are
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