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A Brief History of CokeNowadays, Coca-Cola’s trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob’s Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton’s partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script so famous today.It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke’s popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark.Under Candler’s leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler’s campaign paid off.Candler was a creative talent at advertising, but showed little imagination in understanding Coke’s marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.Their agreement with Candler began the franchising bottling system that still remains the foundation of the Co ca-Cola Co.’s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler’s agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser. The trademark Coca-Cola was originally coined by （）.
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Investment Analysts WantedA Fund Management and subsidiary of a prestigious Investment Bankseeks bright young Investment Analysts to augment its rapidly expanding research34. department. Our client is a top US institution with significant funds under35. management from world-wide. Increasingly it is seeking to manage the European36. component of its portfolio from London. This has been let to an impressive rise in37. its profile in European markets. The Bank is looking for talented and ambitious38. Investment Analysts to form a new specialist research team. Investment Analysts39. who perform rigorous and detailed investigation into companies and securities40. before making recommendations to those Fund Managers. Ideally, you will have41. excellent academic credentials and a solid professional with grounding in42. analytical techniques. Particularly useful would be training in an accountancy.43. an MBA or a legal qualification. Excellent communication in skills are required. For an initial,44. confidential conversation contact45. the Bank’s Personnel Manager directly. 35（）
Analysts have their go at humor, and I have read some of this interpretative literature, (1) without being greatly instructed. Humor can be (2) , (3) a frog can, but the thing dies in the process and the innards are (4) to any but the pure scientific mind.One of the things (5) said about humorists is that they are really very sad ’people clowns with a breaking heart. There is some truth in it, but it is badly (6) . It would be more (7) , I think, to say that there is a deep vein of melancholy running through everyone’s life and that the humorist, perhaps more (8) of it than some others, compensates for it actively and (9) Humorists fatten on troubles. They have always made trouble (10) They struggle along with a good will and endure pain (11) , knowing how well it will (12) them in the sweet by and by. You find them wrestling with foreign languages, fighting folding ironing hoards and’ swollen drainpipes, suffering the terrible (13) of tight boots. They pour out their sorrows profitably, in a (14) of what is not quite fiction nor quite fact either. Beneath the sparking surface of these dilemmas flows the strong (15) of human woe.Practically everyone is a manic depressive of sorts, with his up moments and his down moments, and you certainly don’t have to be a humorist to (16) the sadness of situation and mood. But there is often a rather fine line between laughing and crying, and if a humorous piece of writing brings a person to the point (17) his emotional responses are untrustworthy and seem likely to break over into the opposite realm, it is (18) humor, like poetry, has an extra content, it plays (19) to the big hot fire which is Truth, and sometimes the reader feels the (20) . 18（）
一家石油公司进行了一项石油溢出对环境影响的调查，并得出一个结论：接触过石油溢出的水鸟有95%的存活率。这项调查是基于一个检查，被送到石油溢出地附近兽医诊所看病的水鸟，调查发现20只受石油溢出影响的水鸟中只有一只死了。 下面哪一项，如果正确，最反对上面关于水鸟存活率的调查结论
Have a Successful InterviewThe aim of a job interview is to establish whether you are likely to do well in a particular job in a specific organization. This is not only a matter of having the necessary technical knowledge and skills. You must also have the motivation, the ability to adapt to new ways of working and to a new work environment, and the personality to do the job and fit into a new team. The ability to cope with stress and get on with people is essential. These include getting on with people, oral and written communication, team working, problem solving and good time management.Most people think that interviewers know what they are looking for and will recognise it when they see it. (8) . This applies to recruiters as much as anyone else. In fact, a former head of selection at one big firm used to say that "some interviewers are so poor that they would do better to rely on chance."In companies which recognise this, various methods are used to try to find the right person. (9) . Research has shown that this approach is more reliable than the ordinary job interview, though not as effective as using personality tests or assessment centres.In a structured interview the interviewer groups the qualities listed in the job specification under various headings. There are two well-established structures for this: the National Institute of Industrial Psychology’s Seven-Point Plan and the Five-Fold Grading System. Both these systems cover factors such as physical appearance, qualifications, general intelligence, motivation and previous experience. (10) .However, they should not give equal weight to each one. Some factors are more important in one job than an other. For example, physical appearance and manner will be more important in a sales position than in a re searcher who works behind the scenes. It is also a fact that the impact the candidate makes in the first three or four minutes of an interview is of major importance. (11) . A decision not to hire is often made during those first few minutes.It is not always possible to tell whether structured interview techniques are being used if interviewers ask questions systematically, using some kind of checklist, and occasionally make a brief note, they probably are. On the other hand, if the interviewer goes through your application form to confirm what you have al ready said, or asks irrelevant questions, or jumps from one topic to another, the interview is unlikely to be structured. Before you attend any interview, look again at the job description and the personal specification. (12) . If you already have a mental list of the key points that you need to mention, you are unlikely to waste time giving irrelevant information or to omit important points in your favour. 10（）
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