题目内容

Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

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In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

A non-corporate VMS integrates successive stages of production and distribution under single ownership.

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Vertical conflict occurs among firms at the same level of the channel.