题目内容
SECTION B INTERVIEW
Directions: In this section you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions.
Now listen to the interview.
听力原文：Woman: What's the first thing you're going to do, Peter, when you take over the business from your father next year？
Man: Pay much more attention to market research. I've already got my eye on a good man for the job. Father has invested a lot of money in technical research but I still can't make him see how important market research is.
Woman: I've never really understood market research. What is it exactly？
Man: It's simply finding out what customers want. It's no longer any good making the same old product in a new year and saying: "This is what you ought to want. It's well made. It's British. So come and buy it!" That used to be the tendency not so long ago, but nobody thinks like that today. We can't 'afford to. We've got too many competitors.
Woman: Is it going to be a hard struggle then？
Man: Yes, because we--the British, I mean--earn our living by exporting manufactured goods. The trouble is, we can't export without importing raw materials, and we have to buy these with dollars, marks and francs and so on. Then we have to try and sell our products in world markets.
Woman: It seems to me that things will never get any better.
Man: They'll get better if we can increase our productivity, in other words, produce more goods per worker. This will mean that we'll be able to sell more abroad and keep more for ourselves at home. It's this "growth" that so many people are looking for.
Woman: But I thought our economy was growing.
Man: It is, but not as fast as that of many other countries, and that's what matters.
Woman: Why is our growth so poor？
Man: Because we 'all want bigger profits and higher wages and shorter working hours. But to get all these things we need to be more efficient. To begin with, we ought to invest more money in new machinery. Some of our factories are still using machinery that's at least fifty years ago, and in some industries the management is pretty old-fashioned too. Then there are the trade unions--they've got to bring themselves up-to-date. There are far too many unions, and no really effective way of stopping the absurd disagreements they so often have. Besides, the unions have no real control over their members now. About 60% of all our strikes these days start unofficially, even if some of them are made official later. To put it bluntly, unless we increase our efficiency all round, we' 11 never increase our productivity.
Woman: I'm not surprised that factory workers want shorter hours. How would you like to beat panels or turn screws hour 'after hour every day？
Man: I wouldn't. I'd get bored, and I'd think only of my weekly wage packet.
Woman: So naturally our workers are always on strike ! They're bored, and they want more money to spend in their time!
Man: It's a mistake to blame everything on strikes. Actually we have fewer strikes than many other countries. We lost far more working hours through illness and through workers just taking a day off--like all industrial countries. No, what worries me is that there are far too many unnecessarys disagreements between workers, trade unions and management. We haven't yet learned to work together as a team.
Woman: Is that why so many of our industries are dying？
Man: What do you mean "so many of our industries"？ And what do you mean "dying"？
Woman: That's the word you used the other day about coal-mining, and the cotton textile industry.
Man: Why do people get so upset about these industries？ I suppose it's because they used to be our pride and strength. Well, they're not any more, and as far as I am concerned, the sooner people realize it the better. Then,
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SECTION C NEWS BROADCAST
Directions: In this section you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. At the end of each news item, you will be given 10 seconds to answer the questions.
听力原文： An insurgent suicide bomber detonated explosives strapped to his body Saturday, triggering a huge explosion at a gas station near a mosque south of Baghdad.
Police Capt. Muthanna Khaled Ali, the provincial capital, said the gas station blast in Musayyib, about 40 miles south of Baghdad, killed 54 and wounded at least 82 others.
In Baghdad, the Interior Ministry put the casualty count at 51 dead and 82 wounded, but the report was believed based on a preliminary count.
Witnesses and police said the fuel tanker was moving slowly toward the pumps when an attacker ran to it and detonated his charge. A cluster of houses near the city-center gas station caught fire, the witnesses said. Gasoline stations in Iraq routinely include a number of small businesses selling tea, soft drinks and snacks and are often crowded with people.
The blast brought about heavy casualty______.
There is a real possibility that we could finish the task ahead of schedule, ______ enough
To understand tile marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the【1】production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then【2】them into money.
Marketing,【3】, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods【4】will satisfy them. This eye-on the-consumer approach is known as the marketing concept, which simply means that【5】trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given【6】over profit in a company. There are always two sides to every business transaction--the firm and customer---and each must be satisfied【7】trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and【8】customers. In mid-1985, Coca Cola changed the flavor of its drink. A significant portion of the public did not accept the new flavor, bring about a【9】restoration of the Classic Coke, which was then marketed【10】the new, King Customer ruled.
(36)
All of the following qualities EXCEPT _______have been mentioned by President Bush as qualities that a nominee should possess.
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