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Motorola Inc. , the world’s second-largest mobile phone maker, will begin selling all of the technology needed to build a basic mobile phone to outside manufacturers, in a key change of strategy. The inventor of the cell phone, which has been troubled by missteps compounded by a recent industry slump in sales, is trying to become a neutral provider of mobile technology to rivals, with an eye toward fostering a much larger market than it could create itself. The Chicago area-based company, considered to have the widest range of technologies needed to build a phone, said it planned to make available chips, a design layout for the computer board, software, development tools and testing tools. Motorola has previously supplied mobile phone manufacturers with a couple of its chips, but this is the first time the company will offer its entire line of chips as well as a detailed blueprint. Mobile phones contain a variety of chips and components to control power, sound and amplification. Analysts said they liked the new strategy but were cautious about whether Motorola’s mobile phone competitors would want to buy the technology from a rival.The company, long known for its top-notch (等级) engineering culture, is hoping to profit from its mobile phone technology now that the basic technology to build a mobile phone has largely become a commodity. Motorola said it will begin offering the technology based on the next-generation GPRS (Global Packet Radio Service) standard because most mobile phone makers already have technology in place for current digital phones. GPRS offers faster access to data through "always on" network connections, and customers are charged only for the information they retrieve, rather than the length of download.Burgess said the new business will not conflict with Motorola’s own mobile phone business because the latter will remain competitive by offering advanced features and designs. Motorola’s phones have been criticized as being too complicated and expensive to manufacture, but Burgess said Motorola will simplify the technology in the phones by a third. In addition to basic technology, Burgess said, Motorola would also offer additional features such as Blueteeth, a technology that allows wireless communications at a short distance, and Global Positioning System, which tracks the user’s whereabouts, and MP3 audio capability. According to this passage, Motorola Inc. （）
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In our society the razor of necessity cuts close. You must make a buck to survive the day. You must work to make a buck. The job is often a chore, rarely a delight. No matter how demeaning the task, no matter how it dulls the senses or breaks the spirit, one must work. Lately there has been a questioning of this "work ethic", especially by the young. Strangely enough, it has touched off profound grievances in others hitherto silent and anonymous.Unexpected precincts are being heard from in a show of discontent by blue collar and white. On the evening bus the tense, pinched faces of young file clerks and elderly secretaries tell us more than we care to know. On the expressways middle-management men pose without grace behind their wheels, as they flee city and job.In all, there is more than a slight ache. And there dangles the impertinent question: Should there not be another increment, earned though not yet received, to one’s daily work—an acknowledgment of a man’s being In fact, what all of us are looking for is a calling, not just a job. Jobs alone are not being enough for people. Middle-management men flee city and job because （）
Early in the age of affluence (富裕) that followed World War Ⅱ, an American retailing analyst named Victor Lebow proclaimed, "Our enormously productive economy...demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption.... We need things consumed, burned up, worn out, replaced and discarded at an ever increasing rate." Apart from enormous productivity, another important impetus to high consumption is ______. A. the people’s desire for a rise in their living standards B. the concept that one’s success is measured by how much they consume C. the imbalance that has existed between production and consumption D. the conversion of the sale of goods into rituals
电算维护负责计算机及会计软件系统的运行工作。( )
Passage Three Successful businesses tend to continue implementing the ideas that made them successful. But in a rapidly changing world, ideas often become obsolete overnight. What worked in the past won’t necessarily work in the future. In order to thrive in the future, you must constantly create new ideas for every aspect of your business. In fact, you must continually generate new ideas just to keep your head above water. Businesses that aren’t creative about their future may not survive. Although Bill Gates is the richest, most successful man on the planet, he did not anticipate the Internet. Now he’s scrambling to catch up. If Bill Gates can miss a major aspect of his industry, it can happen to you in your industry. Your business needs to continually innovate and create its future. Gates is now constantly worried about the future of Microsoft. Here’s what he said in a recent interview in U.S. News World Report: "Will we be replaced tomorrow No. In a very short time frame, Microsoft is an incredibly strong company. But when you look to the two-to-three-year time frame, I don’t think anyone can say with a straight face that any technology company has a guaranteed position. Not Intel, not Microsoft, not Compaq, not Dell, take any of your favorites. And that’s totally honest." You may remember that in 1985 the Cabbage Patch Kids dolls were the best-selling toy on the market. But after Coleco Industries introduced their sensational line of dolls they became complacent and didn’t create any new toys worth mentioning. As a result, Coleco went bankrupt in 1988. The most successful businesses survive in the long term because they constantly reassess their situations and reinvest themselves accordingly. The 3M Company has a 15% rule: employees are encouraged to spend 15% of their time developing new ideas on any project they desire; it’s no surprise, then, that 3M has been around since 1902. Most businesses are not willing to tear apart last year’s model of success and build a new one. Here’s a familiar analogy to explain why they are lulled into complacency: imagine that your business is like a pot of lobsters; to cook lobsters, you put them into a pot of warm water and gradually turn up the heat; the lobsters don’t realize they’re being cooked because the process is so gradual. As a result, they become complacent and die without a struggle. However, if you throw a lobster into the pot when the water is boiling, it will desperately try to escape. This lobster is not lulled by a slowly changing environment. It realizes instantly that it’s in a bad environment and takes immediate action to change its status. Why is Gates now constantly worried about the future of Microsoft
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