题目内容
Early in the age of affluence (富裕) that followed World War Ⅱ, an American retailing analyst named Victor Lebow proclaimed, "Our enormously productive economy...demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption.... We need things consumed, burned up, worn out, replaced and discarded at an ever increasing rate." Apart from enormous productivity, another important impetus to high consumption is ______. A. the people’s desire for a rise in their living standards B. the concept that one’s success is measured by how much they consume C. the imbalance that has existed between production and consumption D. the conversion of the sale of goods into rituals
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Passage Three Successful businesses tend to continue implementing the ideas that made them successful. But in a rapidly changing world, ideas often become obsolete overnight. What worked in the past won’t necessarily work in the future. In order to thrive in the future, you must constantly create new ideas for every aspect of your business. In fact, you must continually generate new ideas just to keep your head above water. Businesses that aren’t creative about their future may not survive. Although Bill Gates is the richest, most successful man on the planet, he did not anticipate the Internet. Now he’s scrambling to catch up. If Bill Gates can miss a major aspect of his industry, it can happen to you in your industry. Your business needs to continually innovate and create its future. Gates is now constantly worried about the future of Microsoft. Here’s what he said in a recent interview in U.S. News World Report: "Will we be replaced tomorrow No. In a very short time frame, Microsoft is an incredibly strong company. But when you look to the two-to-three-year time frame, I don’t think anyone can say with a straight face that any technology company has a guaranteed position. Not Intel, not Microsoft, not Compaq, not Dell, take any of your favorites. And that’s totally honest." You may remember that in 1985 the Cabbage Patch Kids dolls were the best-selling toy on the market. But after Coleco Industries introduced their sensational line of dolls they became complacent and didn’t create any new toys worth mentioning. As a result, Coleco went bankrupt in 1988. The most successful businesses survive in the long term because they constantly reassess their situations and reinvest themselves accordingly. The 3M Company has a 15% rule: employees are encouraged to spend 15% of their time developing new ideas on any project they desire; it’s no surprise, then, that 3M has been around since 1902. Most businesses are not willing to tear apart last year’s model of success and build a new one. Here’s a familiar analogy to explain why they are lulled into complacency: imagine that your business is like a pot of lobsters; to cook lobsters, you put them into a pot of warm water and gradually turn up the heat; the lobsters don’t realize they’re being cooked because the process is so gradual. As a result, they become complacent and die without a struggle. However, if you throw a lobster into the pot when the water is boiling, it will desperately try to escape. This lobster is not lulled by a slowly changing environment. It realizes instantly that it’s in a bad environment and takes immediate action to change its status. Why is Gates now constantly worried about the future of Microsoft
Early in the age of affluence (富裕) that followed World War Ⅱ, an American retailing analyst named Victor Lebow proclaimed, "Our enormously productive economy...demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption.... We need things consumed, burned up, worn out, replaced and discarded at an ever increasing rate." Why does the author say high consumption is a mixed blessing A. Because poverty still exists in an affluent society. B. Because overconsumption won’t last long due to unrestricted population growth. C. Because traditional rituals are often neglected in the process of modernization. D. Because moral values are sacrificed in pursuit of material satisfaction.
The next time the men were taken up onto the deck, Kunta made a point of looking at the man behind him in line, the one who laid beside him to the left when they were below. He was a Serer tribesman much older than Kunta, arid his body, front and back, was creased with whip cuts, some of them so deep and festering that Kunta, felt badly for having wished sometimes that he might strike the man in the darkness for moaning so steadily in his pain. Staring back at Kunta, the Serer’s dark eyes were full of fury and defiance. A whip lashed out even as they stood looking at each other—this time at Kunta, spurring him to move ahead. Trying to roll away, Kunta was kicked heavily in his ribs. But somehow he and the gasping Wolof managed to stagger back up among the other men from their shelf who were shambling toward their dousing with buckets of seawater.A moment later, the stinging saltiness of it was burning in Kunta’s wounds, and his screams joined those of others over the sound of the drum and the wheezing thing that had again begun marking time for the chained men to jump and dance for the toubob. Kunta and the Wolof were so weak from their new beating that twice they stumbled, but whip blows and kicks sent them hopping clumsily up and down in their chains. So great was his fury that Kunta was barely aware of the women singing "Toubob fa!" And when he had finally been chained back down in his place in the dark hold, his heart throbbed with a lust to murder toubob.Every few days the eight naked toubob would again come into the stinking darkness and scrape their tubs full of the excrement that had accumulated on the shelves where the chained men lay. Kunta would lie still with his eyes staring balefully in hatred, following the bobbing orange lights, listening to the toubob cursing and sometimes slipping and tailing into the slickness underfoot—so plentiful now, because of the increasing looseness of the men’s bowels, that the filth had begun to drop off the edges of the shelves down into the aisle way.The last time they were on deck, Kunta had noticed a man limping on a badly infected leg. This time the man was kept up on deck when the rest were taken back below. A few days later, the women told the other prisoners in their singing that the man’s leg had been cut off and that one of the women had been brought to tend him, but the man had died that night and been thrown over the side. Starting then, when the toubob came to clean the shelves, they also dropped red-hot pieces of metal into pails of strong vinegar. The clouds of acrid steam left the hold smelling better, but soon it would again be overwhelmed by the choking stink. It was a smell that Kunta felt would never leave his lungs and skin.The steady murmuring that went on in the hold whenever the toubob were kept growing in volume and intensity as the men began to communicate better and better with one another. Words not understood were whispered from mouth to ear along the shelves until someone who knew more than one tongue would send back their meanings. In the process, all of the men along each shelf learned new words in tongues they had not spoken before. Sometimes men jerked upward, bumping their heads, in the double excitement of communicating with each other and the fact that it was being done without the toubob’s knowledge. Muttering among themselves for hours, the men developed a deepening sense of intrigue and of brotherhood. Though they were of different villages and tribes, the feeling grew that they were not from different peoples or places. By constantly referring to such thing as filth and choking stink, the author seeks to create a tone that arouses a feeling of （）
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