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A common way to segment consumers is to identify which consumers are heavy users of a given product.

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According to Weber's Law, the stronger the initial stimulus, the greater a change must be for people to notice the change.

When a stimulus comes within the range of someone's sensory receptors, exposure occurs.

The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the sensory signature.

Adaptation is NOT one of the three stages of the process of perception