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According to Weber's Law, the stronger the initial stimulus, the greater a change must be for people to notice the change.

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When a stimulus comes within the range of someone's sensory receptors, exposure occurs.

The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the sensory signature.

Adaptation is NOT one of the three stages of the process of perception

The immediate response by our eyes, nose, mouth, or fingers to such basic stimuli as light, color, sound, odor, and texture is called sensation.

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