Which type of marketing method does Tmall's "Double Eleven" discount promotion activity reflect.
A. online relationship marketing
B. sales promotion
C. online advertising promotion
D. website promotion
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What is the channel strategy of Zhangyu Group to use in the "Direct Supply Network+Tmall Flagship Store" program?
A. hybrid channel
B. direct sale channels
C. indirect sale channels
D. none of the above is true.
Which of the following statements about difference between Internet marketing channels and traditional marketing channels is wrong
A. For traditional marketing channels, middlemen are important components of marketing channels.
B. Traditional marketing channels generally include more than one level of distributors.
C. Middlemen are not included in the online marketing channels.
D. For the Internet marketing channel, the structure of the marketing channel is relatively simple.
Which of the following descriptions about the pricing strategy of online marketing is incorrect?
A. Internet marketing price refers to the price that the seller and the buyer clinch a deal in the process of internet marketing.
B. Freemium pricing strategy must be completely free.
C. Internet marketing pricing refers to setting prices for products and services marketed online.
D. Pricing strategies of Internet marketing product include freemium pricing strategy, penetration pricing, etc.
All of the following descriptions about 4Ps are true except:
A. The 4 Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service.
B. The 4 Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
C. The 4 Ps provide a framework for marketing decision-making, which helps to define marketing options in terms of price, product, promotion, and place, to meets a specific customer need or demand.
D. The 4 P’s of marketing consists of Consumer wants and needs, Cost, Convenience, and Communication.
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