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To succeed in today’s global market place, it is essential to learn as much as possible about the conditions in overseas markets. In the past, companies with international aspirations simply familiarised themselves with any differences in the legal system or in the (1) used in the day-to-day business of import and export.Modern trade, however, (2) more. Today the company seeking international success must also understand the people who live and work in countries they deal with, how they think, behave and do business. In short, today’s market leaders must (3) greater Cultural awareness. Business people operating in foreign markets often fail to consider that cultural differences can result in a (4) of approaches to everyday business activities such as the way a cross-cultural team (5) or how it conducts its meetings.One of the main (6) of investing in our cultural awareness programmes is that they can help you to fully (7) your business potential, leaving you better placed to succeed. Our cultural aware, ness training seminars will (8) the importance of taking into account how other nationalities think and behave and how they might see you. We can also help you develop the (9) you need to construct effective working relationships and (10) difficulties that may arise when working with colleagues or clients from different nationalities and cultures. 4（）
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How we look and how we appear to others probably worries us more when we are in our teens or early twenties than at any other time in our life. Few of us are content to accept ourselves as we are, and few are brave enough to ignore the trends of fashion. Most fashion magazines or TV advertisements try to persuade us that we should dress in a certain way or behave in a certain manner. If we do, they tell us, we will be able to meet new people with confidence and deal with every situation confidently and without embarrassment. Changing fashion, of course, does not apply just to dress. A barber today does not cut a boy’’s hair in the same way as he used to, and girls do not make up in the same way as their mothers and grandmothers did. The advertisers show us the latest fashionable styles and we are constantly under pressure to follow the fashion in case our friends think we are odd or dull. What causes fashions to change Sometimes convenience or practical necessity or just the fancy of an influential person can establish a fashion. Take hats, for example. In cold climates, early building were cold inside, so people wore hats indoors as well as outside. In recent times, the late President Kennedy caused a depression in the American hat industry by not wearing hats; more American men followed his example. There is also a cyclical pattern in fashion. In the 1920s in Europe and America, short skirts became fashionable. After World War II, they dropped to ankle length. Then they got shorter and shorter until the miniskirt was in fashion. After a few more years, skirts became longer again. Today, society is much freer and easier than it used to be. It is no longer necessary to dress like everyone else. Within reason, you can dress as you like or do your hair the way you like instead of the way you should because it is the fashion. The popularity of jeans and the "untidy" look seems to be a reaction against the increasingly expensive fashions of the top fashion houses. At the same time, appearance is still important in certain circumstances and then we must choose our clothes carefully. It would be foolish to go to an interview for a job in a law firm wearing jeans and a sweater; and it would be discourteous to visit some distinguished scholar looking as if we were going to the beach or a night club. However, you need never feel depressed if you don’’t look like the latest fashion photo. Look around you and you’’ll see that no one else does either! Present-day society is much freer and easier because it emphasizes_______.
下列各句中，加下划线的成语使用恰当的一句是( )。
We are always negotiating, not only in business, but also in our private lives, from deciding what to watch on TV to deciding where to go on holiday. Rarely, in fact, (1) any form of decision reached without some form of negotiation.But (2) we practise the art on a regular basis, it is always useful to review what we already subconsciously know. The following tips provide you (4) strategies for negotiating effectively, no matter (4) situation you find yourself in.Firstly, try to make it a win-win situation. Start with the attitude that all parties should get something out of the deal. Look at the common ground, (5) only at the gaps between you.Secondly, try to find out what is cheap for you but valuable to your negotiating partner and vice versa. Exchanging something you don’t want (6) something you actually do want is, of course, the aim of (7) parties involved.Thirdly, be aware of your BATNA, your Best Alternative to a Negotiated Agreement. You won’t always get (8) very deal you wanted so you need to bear in mind your best alternative if the negotiation fails. In fact, telling your negotiating partner, "thanks but I can get a better deal elsewhere" often brings about movement in the other side’s position!And finally, be creative. Think of the exercise (9) both sides coming together to solve a common problem. Developing the valuable skills you need to negotiate most effectively takes time and effort, but by taking on just a (10) simple techniques, you can make all the difference. 10（）
______ for you help, we’’ d never have been able to get over the difficulties.
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