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Task One—The industries they reported·For questions 13-17, match the extracts with the industries, listed A-H.·For each extract, choose the industry reported.·Write one letter (A-H) next to the number of the extract.A. oil industryB. high-tech industryC. fireworks industryD. retailing industryE. movie industryF. automobile industryG. gas industryH. manufacturing industry 67（）
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COCA-COLA AND ITS ADVERTISINGJohn S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertisement which the drink in the Atlanta Journal that very year. In 1888, Asa candler bought the Coca-Cola business and decided to make the product well-known (31) signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was made president of the company in 1923, he succeeded (32) transforming Coca-Cola (33) a truly international brand by setting (34) a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola (35) every soldier in every part of the world.Coca-Cola’s advertising has always attempted (36) reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents (37) professionals in many fields, and extensive testing and research are always done (38) deciding which advertisements will finally be used. Celebrity endorsements have featured heavily. Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear (39) Coca-Cola commercials.After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular (40) the world. 38（）
Thanks to the Internet, an alternative to the traditional unhappy model of whichsupplier-customer interaction is finally becoming possible. In all sorts of markets,41．customers will soon be able to describe exactly what they want, and suppliers will be42．able to deliver what the desired product or service without compromise or delay.43．The innovation that will catalyze into this shift is what I call the choiceboard.44．Choiceboards are interactive, on-line systems that allow individual customers to design for45．their own products by choosing from a menu of attributes, or components, prices, and46．delivery options. The customers’ selections send signals to the supplier’s manufacturing47．system that set it in motion the wheels of procurement, assembly and delivery.48．The role of the customer in this system shifts from a passive recipient to active designer.49．That shift is just the most recent stage in the long-term evolution of the customer’s role of50．in the economy. For most of the twentieth century, the customers were "product takers" and51．"price takers", accepting suppliers’ goods at suppliers prices. Over the past two decades,52．as customers became more sophisticated and being gained greater power over the buying process, they stopped being price takers. 42（）
COCA-COLA AND ITS ADVERTISINGJohn S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertisement which the drink in the Atlanta Journal that very year. In 1888, Asa candler bought the Coca-Cola business and decided to make the product well-known (31) signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was made president of the company in 1923, he succeeded (32) transforming Coca-Cola (33) a truly international brand by setting (34) a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola (35) every soldier in every part of the world.Coca-Cola’s advertising has always attempted (36) reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents (37) professionals in many fields, and extensive testing and research are always done (38) deciding which advertisements will finally be used. Celebrity endorsements have featured heavily. Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear (39) Coca-Cola commercials.After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular (40) the world. 32（）
Good stress1．Good stress enables high performers to______2．People have a period of ______each day.Bad stressCauses of bad stress include:3．too few______4．too many______5．too much______6．not having proper______Recent survey results7．more complaints about amount of______8．fewer complaints about lack of______9．small organisations have higher______10．large organisations have difficulties with______Before going on holiday11．E-mail information about ______to colleagues.12．Talk about ______to a line manager. 4（）
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