题目内容

《关于新形势下党内政治生活的若干准则》指出,党在社会主义初级阶段的基本路线是党和国家的生命线、人民的幸福线。

A. 正确
B. 错误

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《关于新形势下党内政治生活的若干准则》提出,理想信念动摇是最危险的动摇,理想信念滑坡是最危险的滑坡。

A. 正确
B. 错误

李良栋教授指出,随着执政环境和执政条件的变化,我们党面临的“四大挑战”、“四种危险”将是长期的、复杂的、严峻的。

A. 正确
B. 错误

《关于新形势下党内政治生活的若干准则》和《中国共产党党内监督条例》集中了全党的智慧,体现了()。

A. 时代性
B. 全局性
C. 继承性

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Advertising
The appeal of advertising to buying motives can have both negative and positive effects.
Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people&39;s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others areworthless and a waste of consumers&39; money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位,大卡) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread.
There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer&39;s real concerns.
Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by__________. 查看材料

A. stressing their high quality
B. convincing him of their low price
C. maintaining a balance between quality and price
D. appealing to his buying motives

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