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《关于新形势下党内政治生活的若干准则》和《中国共产党党内监督条例》集中了全党的智慧，体现了()。
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Advertising
The appeal of advertising to buying motives can have both negative and positive effects.
Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people&39;s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others areworthless and a waste of consumers&39; money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位，大卡) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread.
There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer&39;s real concerns.
Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it？ Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by__________. 查看材料
Which of the following statements is TRUE？ 查看材料
We can infer from the last paragraph that__________. 查看材料
根据下面材料，回答题。
Memory
Psychologist George Spilich and colleagues at Washington College in Chester town, Maryland, decided to find out whether, as many smokers say, smoking helps them to "think and concentrate".
Spilich put young non-smokers, active smokers and smokers deprived (被剥夺) of cigarettes through a series of tests.
In the first test, each subject (试验对象) sat before a computer screen and pressed a key as soon as he or she recognized a target letter among a grouping of 96. In this simple test, smokers,deprived smokers and nonsmokers performed equally well.
The next test was more complex, requiring all to scan sequences of 20 identical letters and respond the instant one of the letters transformed into a different one. Non-smokers were faster,but under the stimulation of nicotine (尼古丁), active smokers were faster than deprived smokers.
In the third test of short-term memory, non-smokers made the fewest errors, but deprived smokers committed fewer errors than active smokers.
The fourth test required people to read a passage, then answer questions about it.
Non-smokers remembered 19 percent more of the most important information than active smokers,and deprived smokers bested those who had smoked a cigarette just before testing. Active smokers tended not only to have poorer memories but also had trouble separating important information from insignificant details.
"As our tests became more complex," sums up Spilich, "non-smokers performed better than smokers by wider and wider margins." He predicts, "smokers might perform. adequately at many jobs until they got complicated. A smoking airline pilot could fly adequately if no problems arose,but if something went wrong, smoking might damage his mental capacity."
The purpose of George Spilich‘s experiments is__________. 查看材料
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