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The mapping process of acquiring paying customers must be based on the premises of entrepreneurial use.

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In the last century, Sony introduced the "Walkman", which allowed people to gradually accept the behavior of portable music, which leads to the large sales of finished products. From this point of view, changing the behavior and consumption habits of customers can bring about a bigger market.

In the initial stage of the product life cycle, the pricing strategy that sets high product prices in order to maximize profits is called the penetration pricing strategy.

In common business models, chain operation models can be considered to reduce entrepreneurial risks.

The essence of business models is the sustainable profitability of value discovery, value innovation, and value possession.