题目内容
In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as people devote more time to the internet, and an ever greater share of advertising spending is going online. Magazine units are mostly a drag on growth for their parents. Time Inc, the world’ s biggest magazine company, has to fend off rum ours that its parent, Time Warner, will sell it. People in the industry expect that Time Warner will soon sell IPC Media, its British magazine subsidiary. The business model for consumer magazines is under pressure from several directions at once, both online and off. Magazines have become more expensive to launch, and the cost of attracting and keeping new subscribers has risen. In America newsstand sales have been worryingly weak, partly because supermarkets dominate distribution and shelf-space is in short supply. The internet’s popularity has hit men’s titles the hardest. FHM, the flagship "lads" magazine of Emap—a British media firm, for instance, lost a quarter of its circulation in the year to June. Not long ago consumer magazines were Emap’s prize asset, but slowing growth from the division contributed to the company’s decision to put itself up for sale. Men’s magazines are in trouble in most developed-world markets as people have quickly switched from magazines to online services. There are good reasons why magazine owners should not feel pessimistic, however. For readers, many of the pleasing characteristics of magazines—their portability and glossiness, for instance— cannot be matched online. And magazines are not losing younger readers in the way that newspapers are. According to a study by the digital arm of Ogilvy Group, appetite for magazines is largely unchanged between older "baby boomers" and young "millennials". On the advertising side, magazines are faring much better than newspapers, which are losing big chunks of revenue as classified advertising shifts online. Advertisers like the fact that in many genres, such as fashion, readers accept and value magazine ads and even consider them part of the product. Unfortunately, magazine publishers have been slow to get onto the internet. "Eighteen months ago the internet was something they worried about after 4pm on Friday," says Peter Kreisky, a consultant to the media industry, "but now it’s at the heart of their business model. " To their credit, however, big magazine firms are doing far more than reproducing their print products online. They offer people useful, fun services online—Lagardere’ s Car and Driver website, for instance, offers virtual test drives, and Better Homes and Gardens online has a 3D planning tool to help people redesign their homes. Which of the following best summarizes the text
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Excel操作题 销售统计表 季度 男装 女装 童装 鞋类 季度合计 第一季度 1450 1380 566 1300 第二季度 2165 1856 785 2600 第三季度 2355 2050 985 2360 单项合计 单项占比（%） (1)在第六行处插入一行，前五列单元的内容依次为： 第四季度，2500，2300，1250，2616 (2)分别计算第F列中四个季度的合计数。 (3)计算第七行中的全部合计数，在第二行插入“单位：万元”。 (4)计算第八行中的四个产品合计数占总数的百分比，不保留小数。 (5)将第一行标题跨列居中，标题用红色22磅楷书，标题内容改为“某商场2007年销售额统计表”。
Police in London have warned people to remain cautious following the bomb attacks during Thursday morning’’s rush hour on the city’’s transport system. The attacks are (36)________ to have killed at least fifty people and injured around seven hundred more. (37)________on television just hours after the attacks, the British Prime Minister, Tony Blair, promised an (38)________investigation by the police and security services to track down those (39)________. Mr. Blair also said he knew those behind the attacks had acted in the name of Islam but he (40)________that the overwhelming majority of Muslims abhorred (憎恨)the (41)________as much as he did. The first attack came just before nine in the morning on a train close to the main station in the city’’s financial (42)________; minutes later the worst incident occurred: a bomb (43)________ in a deep underground line, killing more than twenty people. (44)________________________ throwing debris (破片)onto a nearby track and involving a further two trains. The fourth explosion ripped the roof off a bus. (45)________________________, and (46)________________________
In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as people devote more time to the internet, and an ever greater share of advertising spending is going online. Magazine units are mostly a drag on growth for their parents. Time Inc, the world’ s biggest magazine company, has to fend off rum ours that its parent, Time Warner, will sell it. People in the industry expect that Time Warner will soon sell IPC Media, its British magazine subsidiary. The business model for consumer magazines is under pressure from several directions at once, both online and off. Magazines have become more expensive to launch, and the cost of attracting and keeping new subscribers has risen. In America newsstand sales have been worryingly weak, partly because supermarkets dominate distribution and shelf-space is in short supply. The internet’s popularity has hit men’s titles the hardest. FHM, the flagship "lads" magazine of Emap—a British media firm, for instance, lost a quarter of its circulation in the year to June. Not long ago consumer magazines were Emap’s prize asset, but slowing growth from the division contributed to the company’s decision to put itself up for sale. Men’s magazines are in trouble in most developed-world markets as people have quickly switched from magazines to online services. There are good reasons why magazine owners should not feel pessimistic, however. For readers, many of the pleasing characteristics of magazines—their portability and glossiness, for instance— cannot be matched online. And magazines are not losing younger readers in the way that newspapers are. According to a study by the digital arm of Ogilvy Group, appetite for magazines is largely unchanged between older "baby boomers" and young "millennials". On the advertising side, magazines are faring much better than newspapers, which are losing big chunks of revenue as classified advertising shifts online. Advertisers like the fact that in many genres, such as fashion, readers accept and value magazine ads and even consider them part of the product. Unfortunately, magazine publishers have been slow to get onto the internet. "Eighteen months ago the internet was something they worried about after 4pm on Friday," says Peter Kreisky, a consultant to the media industry, "but now it’s at the heart of their business model. " To their credit, however, big magazine firms are doing far more than reproducing their print products online. They offer people useful, fun services online—Lagardere’ s Car and Driver website, for instance, offers virtual test drives, and Better Homes and Gardens online has a 3D planning tool to help people redesign their homes. According to the text, magazine owners should not feel pessimistic in that______.
In Benjamin Franklin’s civic pride and his projects for the improvement of Philadelphia, we see another aspect of the philosophy of doing good. At the same time we may recognize the zeal for reform that has long been a characteristic of American life. In his attention to the details of daily living, Franklin shows himself as the observant empiricist. (46)As the successful engineer of ways to make the city he loved cleaner, safer and more attractive he continually sponsored new institutions that were proof that the applications of reason to experience were fruitful in the real world.(47) "Human bliss," observed Franklin, "is produced not so much by great pieces of good fortune that seldom happen, as by little advantages that occur every day. " Franklin typifies that aspect of the American character that is attentive to small details as well as over-all great plans. (48)The practical idealism of America lies in our capacity to work for our ideals step by step, to recognize that the perfect world is never achieved but that we may approach it gradually by a creative attentiveness to each aspect of life around us.In the American tradition Franklin stands as a man who preached thrift, frugality, industry and enterprise as the "way to wealth". (49)He grew to maturity in an American tradition that was older than he was, according to which such virtues as thrift and industry were not enough to bring a man success; he had also to practice charity and help his neighbor. Wealth was a token of esteem of the Divine Providence that governs men’s affairs, and thus the accumulation of riches was not sought for its own sake alone. Furthermore, wealth and position, being marks of the divine favor, conferred an obligation; a successful man was a "steward", holding the world’s goods in trust for the less fortunate.(50) Being an American meant for Franklin a passionate love of country and a devotion to a democratic point of view in which the rights and liberties of his fellow men were guaranteed and protected. As her foremost citizen in the eyes of the world, he was the champion of her cause in Britain for more than a decade before the Revolution and her representative in France during the years of conflict. America was fortunate in having a man of his stature and ability to serve her during those years; the skills he had acquired in mastery of life and the world’s affairs were brought to bear on the issues of state in patriotic service. An old hand at presenting "causes" in the public press, he presented the case for America in British newspapers and magazines-under various pseudonyms, just as he had done at home in his Pennsylvania Gazette. 48
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