DBad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.” What can we infer about people like Debbie Downer?()
A. They’re socially inactive.
B. They’re good at telling stories.
C. They’re inconsiderate of others.
D. They’re careful with their words.
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假定你是李华,与留学生朋友Bob约好一起去书店,因故不能赴约。请给他写封邮件,内容包括:1.表示歉意;2.说明原因;3.另约时间。注意:1.词数100左右;2.可以适当增加细节,以使行文连贯。
阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。学科&网Hundreds of people have formed impressions of you through that little device(装置) on your desk. And they’ve never actually 41 you. Everything they know about you 42 through this device, sometimes from hundreds of miles away. 43 they feel they can know you 44 from the sound of your voice. That’s how powerful the 45 is.Powerful, yes, but not always 46 . For years I dealt with my travel agent only by phone. Rani, my faceless agent whom I’d never met 47 , got me rock-bottom prices on airfares, cars, and hotels. But her cold voice really 48 me. I sometimes wished to 49 another agent.One morning, I had to 50 an immediate flight home for a family emergency. I ran into Rani’s office 51 . The woman sitting at the desk, 52 my madness, sympathetically jumped up. She gave me a 53 smile, nodded while listening patiently, and then printed out the 54 immediately. “What a wonderful lady!” I thought.Rushing out 55 I called out over my shoulder, “By the way, what’s your name?” “I’m Rani,” she said. I turned around and saw a 56 woman with a big smile on her face waving to wish me a safe trip. I was 57 ! Why had I thought she was cold? Rani was, well, so 58 .Sitting back in the car on the way to the airport, I figured it all out. Rani’s 59 ---her warm smile, her nods, her ‘I’m here for you’ 60 ---were all silent signals that didn’t travel through wires. 56()
A. careful
B. serious
C. nervous
D. pleasant
阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。学科&网Hundreds of people have formed impressions of you through that little device(装置) on your desk. And they’ve never actually 41 you. Everything they know about you 42 through this device, sometimes from hundreds of miles away. 43 they feel they can know you 44 from the sound of your voice. That’s how powerful the 45 is.Powerful, yes, but not always 46 . For years I dealt with my travel agent only by phone. Rani, my faceless agent whom I’d never met 47 , got me rock-bottom prices on airfares, cars, and hotels. But her cold voice really 48 me. I sometimes wished to 49 another agent.One morning, I had to 50 an immediate flight home for a family emergency. I ran into Rani’s office 51 . The woman sitting at the desk, 52 my madness, sympathetically jumped up. She gave me a 53 smile, nodded while listening patiently, and then printed out the 54 immediately. “What a wonderful lady!” I thought.Rushing out 55 I called out over my shoulder, “By the way, what’s your name?” “I’m Rani,” she said. I turned around and saw a 56 woman with a big smile on her face waving to wish me a safe trip. I was 57 ! Why had I thought she was cold? Rani was, well, so 58 .Sitting back in the car on the way to the airport, I figured it all out. Rani’s 59 ---her warm smile, her nods, her ‘I’m here for you’ 60 ---were all silent signals that didn’t travel through wires. 58()
A. calm
B. nice
C. proud
D. clever
AMusicOpera at Music Hall: 1243 Elm Street. The season runs June through August, with additional performances in March and September. The Opera honors Enjoy the Arts membership discounts. Phone: 241-2742. http://www.cityopera.com.Chamber Orchestra: The Orchestra plays at Memorial Hall at 1406 Elm Street, which offers several concerts from March through June. Call 723-1182 for more information. http: //www.chamberorch.com.Symphony Orchestra: At Music Hall and Riverbend. For ticket sales, call 381-3300. Regular season runs September through May at Music Hall in summer at Riverbend. http://www.symphony.org/home.asp.College Conservatory of Music (CCM): Performances are on the main campus(校园) of the university, usually at Patricia Cobbett Theater. CCM organizes a variety of events, including performances by the well-known LaSalle Quartet, CCM’s Philharmonic Orchestra, and various groups of musicians presenting Baroque through modern music. Students with I.D. cards can attend the events for free. A free schedule of events for each term is available by calling the box office at 556-4183. http://www.ccm.uc.edu/events/calendar.Riverbend Music Theater: 6295 Kellogg Ave. Large outdoor theater with the closest seats under cover (price difference).Big name shows all summer long! Phone:232-6220. http://www.riverbendmusic.com. How is Riverbend Music Theater different from the other places?()
A. It has seats in the open air.
B. It gives shows all year round.
C. It offers membership discounts.
D. It presents famous musical works.