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AWestern MediaWestern Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to be its first marketing director and give its Music ＆ Sports Magazines division a major revamp. She will take charge of a portfolio of six titles, and plans to give the division a new identity, replacing its current, very functional name with a more emotionally involving one. Spencer also intends to develop a TV or radio show based on one of its magazines, in an attempt to reverse its flagging sales figures.BFranklin’sUK furniture manufacturer Franklin’s has parted company with its marketing director Gary Parker. Franklin’s refused to comment as to whether he left of his own accord, although sources hint that this was not the case. His replacement, Julia Howell, previously his number two, has been a successful marketer since she started her own marketing consultancy twenty years ago. Her task now is to regain Franklin’s former position as UK market leader although sales have held steady, in percentage terms the company has been overtaken by several rivals.CFlywayFlyway, the low-cost airline, has appointed Simon Lewis as its new head of sales and marketing to develop the brand throughout Europe. Lewis has spent his entire working life within the industry, joining from the marketing department of long-time rival Coastal Airways, where he controlled marketing activities in the UK. He will work with Teresa Campbell, who helped launch the Flyway brand. However, not only Coastal is unhappy with the appointment, Charles Waiters, Flyway’s former controller of marketing planning, is poised to quit after being left without a role.DBDHAlan Dean, the colourful joint chief executive of media company BDH, has resigned from the company which he helped establish citing personal issues. Shareholders and staff were informed of his decision last month. Joint chief executive officer Charles Burnett takes sole charge of the company temporarily, and has announced that there will be no change in strategy. According to 10 insiders, Alan Dean’s departure is the result of a personality clash rather than disagreement on the way the company was moving, and the search is on for a replacement.EGranvilleSoft drinks producer Granville has acquired an Australian producer, a departure for Granville, as previously it had only shown interest in domestic purchases. As a result, Jenny Morris, former head of corporate development, has been promoted to the newly created position of head of international soft drinks. As such she will be responsible for developing all the group’s international activities, including both marketing and acquisitions. Her move has resulted in a reshuffle of other previous department, where, instead of replacing her, the company intends to reallocate responsibilities to remaining staff. Someone is moving from one firm to its parent company.（）
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AWestern MediaWestern Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to be its first marketing director and give its Music ＆ Sports Magazines division a major revamp. She will take charge of a portfolio of six titles, and plans to give the division a new identity, replacing its current, very functional name with a more emotionally involving one. Spencer also intends to develop a TV or radio show based on one of its magazines, in an attempt to reverse its flagging sales figures.BFranklin’sUK furniture manufacturer Franklin’s has parted company with its marketing director Gary Parker. Franklin’s refused to comment as to whether he left of his own accord, although sources hint that this was not the case. His replacement, Julia Howell, previously his number two, has been a successful marketer since she started her own marketing consultancy twenty years ago. Her task now is to regain Franklin’s former position as UK market leader although sales have held steady, in percentage terms the company has been overtaken by several rivals.CFlywayFlyway, the low-cost airline, has appointed Simon Lewis as its new head of sales and marketing to develop the brand throughout Europe. Lewis has spent his entire working life within the industry, joining from the marketing department of long-time rival Coastal Airways, where he controlled marketing activities in the UK. He will work with Teresa Campbell, who helped launch the Flyway brand. However, not only Coastal is unhappy with the appointment, Charles Waiters, Flyway’s former controller of marketing planning, is poised to quit after being left without a role.DBDHAlan Dean, the colourful joint chief executive of media company BDH, has resigned from the company which he helped establish citing personal issues. Shareholders and staff were informed of his decision last month. Joint chief executive officer Charles Burnett takes sole charge of the company temporarily, and has announced that there will be no change in strategy. According to 10 insiders, Alan Dean’s departure is the result of a personality clash rather than disagreement on the way the company was moving, and the search is on for a replacement.EGranvilleSoft drinks producer Granville has acquired an Australian producer, a departure for Granville, as previously it had only shown interest in domestic purchases. As a result, Jenny Morris, former head of corporate development, has been promoted to the newly created position of head of international soft drinks. As such she will be responsible for developing all the group’s international activities, including both marketing and acquisitions. Her move has resulted in a reshuffle of other previous department, where, instead of replacing her, the company intends to reallocate responsibilities to remaining staff. For the first time, this company has taken over a foreign company.（）
REFERENCES CANNOT ALWAYS BE TRUSTED BYPOTENTIAL EMPLOYERS"Dull, but reliable, will make a good parent." So said a head teacher’s reference which was once sent for a s school-leaver. It amused me at the time, but said more about the referee than the candidate.Most references are unreliable, although recruiters usually ask for them. Few ask for character references today, as these have proved useless. (9) However, these cannot always be trusted. A few may be biased. (10) This can also occur if there has been friction between boss and subordinate over personal or business matters.On the other hand, there can also be positive bias. An employer who want to get rid of someone may fail to mention any relevant failings or even give a glowing report to help the individual go quickly. (11) But if they do, the law in Britain says they owe a duty of care to both the employer to whom it is supplied and to the individual to whom it refers.Most written references are unreliable because they are not specific enough. So how do you and a potential employer ensure that any reference given on your behalf is genuinely helpful (12) Employers normally expect two: one, your immediate superior in your current or most recent job, the other, your boss in the post before, so long as it was in the last five years or so.For a senior post, more may be required for their part, no prospective employer should approach your current employer until you have an offer subject to references and you have given permission. (13) Once you get the utter, and before giving permission to make contact, tell your boss and explain that the prospective employer will be asking for a reference. Do this face-to-face and during the meeting describe the job for which you have applied, if you can provide a job description or the relevant job advertisements, even better. (14) Even if your referee does express some doubts about your fitness for the Post, don’t worry, employees often prefer to back their own judgment.A. It would also be wrong for anyone to Contact your penultimate firm before then because word may reach your current employer on the grapevine.B. In fact, employers do not have to give references at all.C. These might include your boss’s immediate senior and someone at the same level as your boss who is familiar with your work.D. Your boss can then match the reference needs to the needs of the job.E. What they seek are references from previous employers.F. Some managers think it an act of disloyalty if an employee applies for a job elsewhere and will give poor reference or only weak praise.G. Firstly, as an employee, make sure you choose the right referees.H. It amused me at the time, but said more about the referee than the candidat 11（）
less achievable, given that the company’s poor financial position and limits on
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