题目内容

附加产品是指消费者在购买产品时所得到的全部附加利益的总和。它包括提供产品的说明书、销售服务、安装、维修、技术培训等顾客购买有形产品时所获得核心利益以外的利益。附加产品不是免费赠送的,是一种有偿服务,顾客在取得的同时必须付出一定的成本。 根据上述定义,下列各项不属于附加产品的是______。

A. 在购买肥皂时,享受到肥皂洁净之外的芳香、增艳等其他功能
B. 在购买家电产品时,商场推出的24小时内有偿送货到家的服务
C. 某电脑销售商在销售电脑时提出的一个月内包换、三年内保修的服务
D. 在生活中,名牌产品比同类普通产品多出的等级和身份的象征

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甲、乙、丙三人去同一家银行办理存款业务。甲的存款额度加上1000元后,正好比乙的存款额度多25%;乙的存款额度比丙的存款额度的40%多800元。则甲的存款额度一定比丙的存款额度______。

A. 少50%
B. 多50%
C. 少500元
D. 多500元

下列行为不属于首因效应的是______

A. 新官上任三把火
B. 领导者为职工办的第一件事
C. 后进学生见义勇为,大家改变对他的看法
D. 先人为主

一个小电影院有4排座位,每一排都是相连的15个座位。小李和小张去电影院看电影,若小李与小张挨着坐,无论怎么坐都会与别的观众相邻,则小李和小张来之前至少有多少名观众已就座______

A. 20
B. 16
C. 18
D. 12

Thanks to the GPS, the apps on your phone have long been able to determine your general location. But what if they could do so with enough precision that a supermarket, say, could tempt you with digital coupons depending on whether you were hovering near the white bread or the bagels It may sound far-fetched, but there’s a good chance the technology is already built into your iPhone or Android device. All it takes for retailers to tap into it are small, inexpensive transmitters called beacons. Here’s how it works: using Bluetooth technology, handsets can pinpoint their position to within as little as 2cm by receiving signals from the beacons stores install. Apple’s version of the concept is called iBeacon; it’s in use at its own stores and is being tested by Macy’s, American Eagle, Safeway, the National Football League and Major League Baseball. Companies can then use your location to pelt (连续攻击) you with special offers or simply monitor your movements. But just as with GPS, they won’t see you unless you’ve installed their apps and granted them access. By melding your physical position with facts they’ve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable insight into your shopping habits that online merchants now take for granted. The possibilities go beyond coupons. PayPal is readying a beacon that will let consumers pay for goods without swiping a card or removing a phone from their pocket. Doug Thompson of industry site Beekn.net predicts the technology will become an everyday reality by year’s end. But don’t look for stores or venues to call attention to the devices. "People won’t know these beacons are there," he says. "They’ll just know their app has suddenly become smarter." The phrase "brick-and-mortar businesses" (Para. 3) is relative and closest to ______.

A. rewards programs
B. online merchants
C. profitable insight
D. shopping habits

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