34.What is the difference between horizontal e-marketplaces and vertical e-marketplaces?
A.Vertical e-marketplaces support commerce between multiple industries; horizontal e-marketplaces support commerce between businesses from the same industries
B.Vertical e-marketplaces support commerce between businesses from the same industry; horizontal e-marketplaces support commerce between businesses from different industries
C.Horizontal e-marketplaces support commerce between businesses and consumers; vertical e-marketplaces support commerce between business and business
D.Horizontal e-marketplaces support commerce between business and business; vertical e-marketplaces support commerce between consumer and business
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37.What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?
A.AdWare
B.External ads
C.Viral ads
D.Pop-up ads
38.What term is used to describe an ad that appears after you close your current browser window?
A.AdWare
B.Viral ads
C.External ads
D.Pop-under ads
40.Viral marketing is:
A.a marketing campaign initiated through a virus.
B.a type of spyware that attaches itself to some other application.
C.a marketing campaign that persuades consumers to encourage friends to purchase the same products or services.
D.a type of negative marketing plan that criticizes its competitors.
41.An affiliate program is:
A.a business relationship between sellers and suppliers that support e-commerce.
B.an ad-on product or service that is purchased through the originating seller.
C.a marketing campaign directed at persuading consumers to get others to purchase the same product or service.
D.an arrangement made between two e-commerce sites that directs viewers from one site to the other site.
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