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When Rupert Murdoch sees beams of light in the American advertising market, it is not necessarily time to reach for the sunglasses. Last October, when the impact of September 11th was only beginning to tell, the boss of NASCAR, a media group, had already identified " strong rays of sunshine". With ad sales still languishing, Mr. Murdoch declared last month that " there are some hints of a modest upswing in tile US advertising market". His early optimism turned out to be misplaced. Now, however, other industry observers are beginning to agree with him. What does the author mean by "it is not necessarily time to reach for the sunglasses" (Para. 1) [A] The sunshine is not terribly strong. [B] It is not good time to develop advertising. [C] There is no need to worry about economy now. [D] The real economic recovery has yet to take place.

Advertising usually exaggerates the economic cycle, falling sharply and early in a downturn, and rebounding strongly once the economy has begun to recover. This is because most managers prefer to trim their ad budgets rather than their payrolls, and restore such spending only once they feel sure that things are looking up. Last year, America’s ad market shrank by 9. 8% , according to CMIR, a research firm. Although ad spending has not yet recovered across all media, some analysts now expect overall ad spending to start to grow in the third quarter.
B. The signs of improvement are patchy, however. Ad spending on radio and television seems to be inching up—advertising on American National Radio was up 2% in January on the same period last year, according to Aegis—while spending on magazines and newspapers is still weak. Even within any one market, there are huge differences; just pick up a copy of one of the now-slimline high-teeh magazines that once bulged with ads, and compare it with the hefty celebrity or women’s titles. Advertisers in some categories, such as the travel industry, are still reluctant to buy space or airtime, while others, such as the car and movie businesses, have been bolder. The winter Olympics, held last month in Salt Lake City, has also distorted the spending on broadcast advertising in the first quarter.
C. Nonetheless, there is an underlying pattern. One measure is the booking of ad spots for national brands on local television. By early March, according to Mr. Westerfield’s analysis, such bookings were growing fast across eight out of the top ten advertising sectors, led by the financial and motor industries. UBS Warburg now expects the " upfront" market, which starts in May when advertisers book advance ad spots on the TV networks for the new season in September, to be up 4% on last year. On some estimates, even online advertising could pick up by the end of the year.

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A pair of dice, rolled again and again, will eventually produce two sixes. Similarly, the virus that causes influenza is constantly changing at random and, one day, will mutate in a way that will enable it to infect billions of people, and to kill millions. Many experts now believe a global outbreak of pandemic flu is overdue, and that the next one could be as bad as the one in 1918, which killed somewhere between 25m and 50m people. Today however, advances in medicine offer real hope that another such outbreak can be contained—if governments start preparing now. New research published this week suggests that a relatively small stockpile of an antiviral drug—as little as 3m doses—could be enough to limit sharply a flu pandemic if the drugs were deployed quickly to people in the area surrounding the initial outbreak. The drug’s manufacturer, Roche, is talking to the World Health Organisation about donating such a stockpile. This is good news. But much more needs to be done, especially with a nasty strain of avian flu spreading in Asia which could mutate into a threat to humans. Since the SARS outbreak in 2003 a few countries have developed plans in preparation for similar episodes. But progress has been shamefully patchy, and there is still far too little international coordination. The word "contained" (Line 6, Paragraph 1) most probably means______. [A] checked [B] duplicated [C] included [D] forecast

A global stockpile of drugs alone would not be much use without an adequate system of surveillance to identify early cases and a way of delivering treatment quickly. If an outbreak occurred in a border region, for example, a swift response would most likely depend on prior agreements between different countries about quarantine and containment.
B. Reaching such agreements is rarely easy, but that makes the task all the more urgent. Rich countries tend to be better prepared than poor ones, but this should be no consolation to them. Flu does not respect borders. It is in everyone’s interest to make sure that developing countries, especially in Asia, are also well prepared. Many may bridle at interference from outside. But if richer nations were willing to donate anti-viral drugs and guarantee a supply of any vaccine that becomes available, poorer nations might be willing to reach agreements over surveillance and preparedness.
C. Simply sorting out a few details now will have lives (and recriminations) later. Will there be enough ventilators, makes and drugs Where will people be treated if the hospitals overflow Will food be delivered as normal Too many countries have no answers to these questions.

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计算机的硬件系统由______等组成。

A. 存储器
B. 输入、输出设备
C. 控制器
D. 软驱

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Windows允许使用长达______个字符以内为文件或文件夹命名。

A. 128
B. 127
C. 256
D. 255

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61) How physically attractive someone is plays a role in determining your ideas about the desirability of developing an acquaintance or a friendship with that person. Attractiveness seems to influence our perception of. others’ traits. Attractive people are judged to be more poised, sociable, independent, interesting, exciting, and to have greater sexual warmth.In one study concerned with the importance of physical attractiveness, Karen Dion and her colleagues asked university students to rate a series of photographs of both males and females as high, average, or low in physical attractiveness. The photos were then passed onto another group of students, who were asked to rate those pictures on a number of personality traits and to predict future events in their lives. 62) The results showed that, regardless of whether the rater was the same or the opposite sex as the subject, attractive people of both sexes rated as having more socially desirable personality traits than less attractive people. In addition, attractive people were predicted to have greater personal happiness and more prestigious future occupations than less attractive people.These impressions of beautiful people do not suddenly appear during adolescence. 63 ) As early as age 4 or 5, attractive children are more popular with their peers than their unattractive counterparts. Adults also form more favorable impressions of attractive children. In one study, women read a description of an attractive child or an unattractive one. When the women were asked to describe the child whose picture they had seen, they characterized the unattractive child as bratty (讨厌的), selfish, and antisocial. 64) The attractive child was likely to be excused for aggressive acts because these were assumed to be deviations from the youngster’ usual behavior.Attractive people are apparently not unaware of their effect on other people. Attractive males are more assertive than less attractive males. 65) They also have less fear of rejection and have more of their social interactions with females than with males. Attractive females are not as assertive as females who are less attractive, but both groups of women have an equal number of social interactions. The results showed that, regardless of whether the rater was the same or the opposite sex as the subject, attractive people of both sexes rated as having more socially desirable personality traits than less attractive people.

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