题目内容

确定组织职位的最终结果就是形成()。

A. 组织结构图
B. 聘用合同
C. 工作说明书
D. 薪酬体系

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农药市场竞争日趋激烈,大部分农药企业步履维艰。为了摆脱困境,部分企业开始引进营销咨询公司。从给产品起个好名字,到卖点提炼,从广告策划,到产品推广费劲了心机。但反观这两年市场占有量持续上升的国外企业,他们却把更多精力了投入到了田间地头和实验观摩。
农安公司经过多年的实践总结,逐渐把注意力集中在了农药的真正使用者和购买者身上。农安公司新研发的某农药产品对棉花黄萎病有突出的效果。获得业内的认可。在产品上市之初,安排尽可能多的田间示范试验;之后组织田间观摩会让农民亲身体会到使用该产品后的实际效果,并把整个过程录像留存;在销售之际来临之前,在重点的零售商处,派专业的推广队伍进村入户进行宣传,发单页,挂条幅,刷墙体广告,贴不干胶等方式扩产品的知名度。白天在农村集市的组织各种宣传活动,晚上再召开农民会,将产品和使用技术送到农民手中。所有的这些活动都需要消耗比较大人力,物力和财力,所以企业必须提前计划,量力而行,坚持3-5年长期规划,最终必能见到成效。另外,所有资源中,最有限的资源是时间,推广活动必须在销售季节到来之前完成,因此活动的起始点应该安排在销售淡季。
问题:
(1)农安公司研发生产的这种农药是公司的新业务,作为该公司的营销经理,应按照什么思路编制新业务计划?
(2)农安公司的市场推广需要耗费较大人力,物力和财力,其市场推广步骤应包括哪些?

遵循(),即对顾客无益的交易也必然有损于营销人员,营销人员所做的一切必须有利于他的顾客,必须对顾客负责。

A. 互惠原则
B. 信用原则
C. 平等原则
D. 相容原则

铅蓄电池电解液的比重异常的原因是什么?怎样处理?

Greyhound racing is the sixth most (1 ) p______spectator sport in the United States . Over the last decade , a growing number of racers have been (2)______to spend their retirem household pets,once their racing careers are over. Many people hesitate to adopt a retired racing greyhound because they think only very old dogs are (3)ava______.Actually,even champion racers only work until they are about three-and-a half years old.Because greyhounds usually live to be 12 to 15years old,their retirement is much(4)______than their racing careers. People worry that a greyhound will be more(5)______(nerve)and active than other breeds and will need a large (6)sp______to run.These are false impressions.Greyhounds have naturally sweet,mild dispositions,and while they love to run,they are sprinters rather than distance runners and are (7)______(sufficiency)exercised with a few daily laps around a fenced-in backyard. Greyhounds do not make good watchdogs,(8)______they are very good with children, get along well with other dogs(and usually cats as well),and are(9)______(affection)and loyal.They are intelligent,well-behaved dogs,usually housebroken in only a few days.A(10) re______racing greyhound is a wonderful pet for almost anyone.

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