A Memo to Some Marketing DirectorsRe: New Ad CampaignDevelopment of our next magazine advertising campaign is underway, our newadvertising firm, Marshall and Dupree, has have prepared two contrasting34. approaches for us to consider. We must ought choose between these two35. concepts at this stage so that Marshall and Dupree can continue the36. development of our choice. Development of two both approaches beyond this37. stage is prohibitively expensive. Therefore, I am enclosing two sketches which38. are intended to give you an my idea of what the final, photographed ads39. would look like. As you will see from the first sketch, this ad reflects our40. the traditional advertising approach of presenting our automobiles in an41. attractive setting that would appeal to affluent customers. This particular42. ad shows our spirit model and they associates it with an active, sporting couple.43. To using a new departure for the second ad, Marshall and Dupree has responded44. it to the current demand for high quality workmanship, The quote from the45. assembly line worker is intended to instill confidence in the excellence of our products. In addition, the ad has the effect of humanizing our company in the eyes of the public. 43（）