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Which of the following statement is NOT correct
Chinese audiences watching Transformers 3: Dark of the Moon will recognize more than just the alien robot stars from the previous movies. In the latest blockbuster sequel, which opens on Thursday, household Chinese brand names loom large as part of an unprecedented product placement push. Sam, the protagonist played by Shia LaBeouf, appears in a T-shirt from Meters/bonwe—a mid-level clothing retailer well known to many young Chinese and one of the four Chinese brands to appear in the film. The Chinese branding campaign is the largest so far in any single Hollywood movie, highlighting Chinese companies’ determination to go global and also use global marketing techniques to raise their domestic profiles. "The main motivation is to expand their brand recognition in foreign markets, but for others the focus is on the domestic market because the effect with foreign movies is better," says Didi Zhang at advertising firm Ogilvy & Mather Beijing, which worked with Lenovo on Transformers 3. The robots have also been given the Made-in-China touch. Brains, a spiky-haired robot with bulging fluorescent blue eyes, transforms itself out of a Lenovo Edge computer, sold by China’s largest PC maker. A TCL flatscreen television also makes a brief appearance. One Chinese brand even makes it into the script when a scientist tells Sam that he has to finish his Shuhua Low Lactose Milk—a product of Yili, one of the China’s largest dairy companies. Chinese marketing experts believe that their nation’s products will quickly become more visible in global media. Meters/bonwe is pushing large-scale product placement in Plants & Zombies, a computer game. "Transformers 3 will quickly speed up the trend," said Ms. Zhang. The Chinese brand that makes it into the script of Transformers 3 is______.
Steven Paul Jobs was born in Los Altos, California, in 1955, the (31) child of a Syrian professor of political science and a US speech therapist. He was (32) by Paul and Clara Jobs, a hard-working couple of moderate means. Though devoted to them, he always retained a sense of baffled anger that he had been rejected by his (33) parents, according to friends. He was (34) among people who worked closely with him as an inspiring but difficult leader who could deflate subordinates who did not live (35) his demanding standards with withering anger. Jobs, a perfectionist (36) it came to his company’s products, insisted on having the final (37) over the technology, design and marketing of everything that was stamped with the Apple’s name. His journey to the (38) of the computing industry began when he was in high school, working for the summer at Hewlett-Packard. There he met Steve Wozniak, an HP engineer who would be Apple’s other (39) . Jobs later (40) out of Reed College, Oregon, and in 1974 went to India in search of (41) enlightenment. He once said that his rival, Microsoft chairman Bill Gates, would have (42) from similar experiences. Jobs retained the 1960s bohemian spirit throughout his life, usually dressing in the "artist’s" (43) of black turtleneck sweater and jeans. Back home, he and Wozniak (44) a simple computer, the Apple I, in Jobs’ bedroom. They sold the machine for $666 and took in $774,000 in sales. That was followed, in 1977, by the Apple II, which was aimed at ordinary consumers rather than just hobbyists and featured circuitry for connections to a colour (45) , a dramatic (46) at the time. The success of the Apple II made Jobs a rich man. When Apple went (47) in 1980, its market (48) hit more than $1 billion. In 1983. however, IBM, at the time the world’s largest computer (49) , introduced its own personal computer. The IBM brand legitimized the PC in the business marketplace and (50) the Microsoft operating system as the industry standard.
At the end of last week, Bodega Aurrerá, a Mexican subsidiary of the world’s biggest retailer, Wal-Mart, opened a new store in the village of San Juan Teotihuacán, just north of Mexico City. Normally, such an event would cause little stir. Wal-Mart is already Mexico’s biggest retailer, too. And its shops seem to go down very well with its millions of bargain-hungry customers. But this particular opening was, in fact, the culmination of months of protests, legal actions, hunger strikes and hyperbole by those determined to stop it. The reason is the location. Just 2.5 km (1.6 miles) away is the ancient city of Teotihuacán, probably Mexico’s most famous archaeological site. Amongst other attractions, it boasts the third- largest (by volume) pyramid in the world. For many Mexicans, the ancient site, abandoned by its mysterious inhabitants centuries before the Spanish conquerors arrived, remains the ultimate symbol of Mexican identity and nationhood. Thousands troop up to the top of the Pyramid of the Sun to celebrate the summer solstice. To them, the idea of having a Wal-Mart next door is abhorrent. In the words of Homero Aridjis, a writer and one of the leading opponents, "it is like driving the stake of globalization into the heart of old Mexico." The controversy is only the latest in a string of protesters’ attempts to save Mexican culture from what they see as a creeping menace. They won a famous victory by blocking a McDonalds restaurant from opening in the main square of the pretty southern colonial town of Oaxaca. But this time they were on much thinner ground. For a start, Wal-Mart went through all the appropriate regulatory hoops, even getting permission from the Paris-based International Council on Monuments and Sites, which judged that the store would cause no harm to the nearby ruins. A small stone platform was indeed found during construction of the new car park, but was preserved. Just as importantly, the claim that the new store spoils the famous view from the top of the Pyramid of the Sun is clearly bogus, as anyone who cares to get to the top can testify. The problem is not so much that you can see the Wal-Mart, but one of trying to distinguish it from the 30-odd other ugly, squat buildings that litter the surrounding countryside—to say nothing of the car parks, the electricity pylons and the large power station. Sadly, unrestricted building long ago ruined this particular view, as well as many others in Mexico. It can be learned from Par
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