Right now ￡ 4 million has been spent targeting Britain’s party drinkers. A hard-hitting 1 of adverts warns that excessive drinkers could risk 2 consequences, and there could be health warnings on bottles of wine, or spirits. This is the government’s first national alcohol 3 movement. An actor in a reporter costume 4 the drama, the Hollywood entertainer man then 5 the shock factor. Despite the inevitable thought, the punch line is surprisingly 6 . "Drink, have a good time! But know your limits!" The 7 audience, are consumers in the 18 to 24 age range. This is what the young people themselves are saying, this is what would make a difference to the behavior of people when they’ve had too much to drink. Don’t think you’re 8 ,know your limits, don’t pretend to be brave. What about this then The Department of Health told us 9 . But the drinks industry wouldn’t accept hard-hitting messages like this. We are more likely to see slogans asking us to behave sensibly. Still, 10 . Using worldwide scientific research, the report gives a score of ZERO with regard to effectiveness. But it goes on to say that these techniques do have a surprising consequence since media approaches are important to gain public support for policy changes. So the researchers say the ads may not convince us to drink less, 11 like stricter drunk-driving laws, higher taxes on alcohol, or restrictions on the sale of alcohol.