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Market ResearchMarket research has become increasingly important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back them up.The first thing about market research is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can help improve the (24) of decisions but it is not in itself a decision-making mechanism.Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is essential that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need for creativity and imagination, when (27) market research results and when making any (28) to apply them in the marketplace.Finally, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire research has been completely pointless. 28（）
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Good stress1．Good stress enables high performers to______2．People have a period of ______each day.Bad stressCauses of bad stress include:3．too few______4．too many______5．too much______6．not having proper______Recent survey results7．more complaints about amount of______8．fewer complaints about lack of______9．small organisations have higher______10．large organisations have difficulties with______Before going on holiday11．E-mail information about ______to colleagues.12．Talk about ______to a line manager. 5（）
Thanks to the Internet, an alternative to the traditional unhappy model of whichsupplier-customer interaction is finally becoming possible. In all sorts of markets,41．customers will soon be able to describe exactly what they want, and suppliers will be42．able to deliver what the desired product or service without compromise or delay.43．The innovation that will catalyze into this shift is what I call the choiceboard.44．Choiceboards are interactive, on-line systems that allow individual customers to design for45．their own products by choosing from a menu of attributes, or components, prices, and46．delivery options. The customers’ selections send signals to the supplier’s manufacturing47．system that set it in motion the wheels of procurement, assembly and delivery.48．The role of the customer in this system shifts from a passive recipient to active designer.49．That shift is just the most recent stage in the long-term evolution of the customer’s role of50．in the economy. For most of the twentieth century, the customers were "product takers" and51．"price takers", accepting suppliers’ goods at suppliers prices. Over the past two decades,52．as customers became more sophisticated and being gained greater power over the buying process, they stopped being price takers. 47（）
Good stress1．Good stress enables high performers to______2．People have a period of ______each day.Bad stressCauses of bad stress include:3．too few______4．too many______5．too much______6．not having proper______Recent survey results7．more complaints about amount of______8．fewer complaints about lack of______9．small organisations have higher______10．large organisations have difficulties with______Before going on holiday11．E-mail information about ______to colleagues.12．Talk about ______to a line manager. 11（）
Good stress1．Good stress enables high performers to______2．People have a period of ______each day.Bad stressCauses of bad stress include:3．too few______4．too many______5．too much______6．not having proper______Recent survey results7．more complaints about amount of______8．fewer complaints about lack of______9．small organisations have higher______10．large organisations have difficulties with______Before going on holiday11．E-mail information about ______to colleagues.12．Talk about ______to a line manager. 10（）
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