题目内容
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
Does money buy happiness？ Not! Ah, but would a little more money make us a little happier？ Many of us smirk (傻笑，假笑) and nod. There is, we believe, some connection between fiscal fitness and emotional fulfillment. Three in four American collegians (大学生) now consider it "very important" or "essential" that they become "very well off financially." Money matters.
But a surprising fact of life is that in countries where nearly everyone can accord life's necessities, increasing affluence matters surprisingly little. The correlation between income and happiness is "surprisingly weak," observed University of Michigan researcher Ronald Inglehart in one 1B-nation study of 170,000 people. Once comfortable, more money provides diminishing returns. The second piece of pie, or the second 100,000, never tastes as good as the first. Even lottery winners and the Forbes' 100 wealthiest Americans have expressed only slightly greater happiness than the average American. Making it big brings temporary joy. But in the long run wealth is like health: its utter absence can breed misery, but having it doesn't guarantee happiness. Happiness seems less a matter of getting what we want than of wanting what we have.
Has our happiness floated upward with the rising economic tide？ Are we happier today than in 1940s, when two out of five homes lacked a shower or tub？ Actually, we are not. Since 1957, the number of Americans who say they are "very happy" has declined from 35 to 32 percent. Meanwhile, the divorce rate has doubled, the teen suicide rate has nearly tripled (使成三倍), the violent crime rate has nearly quadrupled (使成四倍)(even after the recent decline), and more people than ever (especially teens and young adults) are depressed.
This soaring wealth and shrinking spirit is called" the American paradox". More than ever, we have big houses and broken homes, high incomes and low morale, secured rights and diminished civility. We excel at making a living but often fail at making a life. We celebrate our prosperity but yearn for a purpose. We cherish our freedoms but long for connection. In an age of plenty, we feel spiritual hunger.
Which of the following statements best expresses the author's view？
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"The second ＄100,000 never tastes as good as the first", because ______.
A．The person who knows much about computer games.B．The hard-working employee.C．The per
A．Visit the library.B．Show her around on the campus.C．Watch a film.D．Visit the stadium
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, Women's Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine. Feature stories are much fewer in number and stand out clearly.
Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media, and media have the ability to be much more critical than a company would like.
A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it.
An advertisement in prime-time television ______.
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