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2.Just like the enterprises implementing the low-cost positioning strategy, the enterprises implementing the high-difference positioning strategy can create and maintain overall differences in the products or services provided.

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1.Focusing on cost control is one of the basic characteristics of high-difference positioning strategy.

14、The enterprise vision consists of the following core contents:

A. Establish the long-term value orientation and value pursuit of an enterprise
B. Identify the needs of corporate stakeholders
C. Make a vivid description of the long-term goals that the company wants to achieve in the future
Determine the specific indicators that the enterprise needs to complete

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13、Corporate culture is divided into the following levels:

A. Corporate values
B. Corporate beliefs
C. Business paradigm
D. Corporate tradition

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12、The moral position of the organization can be divided into the following categories:

A. Guarantee the short-term interests of shareholders
B. Guarantee the long-term interests of shareholders
C. Reflect the interests and expectations of various stakeholder groups
D. Shape society

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