Technology Transfer in Germany When it comes to translating basic research into industrial success, few nations can match Germany. Since the 1940s, the nation’s vast industrial base has been fed with a constant stream of new ideas and expertise from science. And though German prosperity (繁荣) has faltered (衰退) over the past decade because of the huge cost of unifying east and west as well as the global economic decline, it still has an enviable (令人羡慕) record for mining ideas into profit. Much of the reason for that success is the Fraunhofer Society, a network of research institutes that exists solely to solve industrial problems and create sought-after technologies. But today the Fraunhofer institutes have competition. Universities are taking an ever larger role in technology transfer, and technology parks are springing up all over. These efforts are being complemented by the federal programs for pumping money into start-up companies. Such a strategy may sound like a recipe for economic success, but it is not without its critics. These people worry that favoring applied research will mean neglecting basic science, eventually starving industry of flesh ideas. If every scientist starts thinking like an entrepreneur (企业家), the argument goes, then the traditional principles of university research being curiosity-driven: free and widely available will suffer. Others claim that many of the programs to promote technology transfer are a waste of money because half the small businesses that are promoted are bound to go bankrupt within a few years. While this debate continues, new ideas flow at a steady rate from Germany’s research networks, which bear famous names such as Helmholtz, Max Planck and Leibniz. Yet it is the fourth network, the Fraunhofer Society, that plays the greatest role in technology transfer. Founded in 1949, the Fraunhofer Society is now Europe’s largest organization for applied technology, and has 59 institutes employing 12,000 people. It continues to grow. Last year it swallowed up the Heinrich Hertz Institute for Communication Technology in Bedim Today, there are even Fraunhofers in the US and Asia. The Frannhofer Society is the largest organization for applied technology in______.
Asia
B. USA
C. Europe
D. Africa
Something Men Do Not Like to Do Eric Brown hates shopping. "It’s just not enjoyable to me," said the 28-year-old. Chicago man who was carrying several shopping bags along the city’s main street, Michigan Avenue. "When I’m out (1) , I basically know what I want to get. I rush in. I buy it. I (2) ." Common wisdom says that guys hate to shop. You can ask generations of men. But people who study shopping say that a number of social, cultural and economic factors are now (3) this "men-hate-to-shop" notion. " (4) social class, ethnicity, age — men say they hate to shop," says Sharon Zukin, a City University of New York sociology professor. "Yet when you ask them deeper questions, it turns out that they (5) to shop. Men generally like to shop for (6) , music and hardware. But if you ask them about the shopping they do for books or music, they’ll say ’Well that’s not shopping. That’s (7) .’" In other words, what men and women call "buying things" and how they approach that task are (8) . Women will (9) through several 1,000-square-metre stores in search of the perfect party dress. Men will wander through 100 Internet sites in search of the (10) digital camcorder. Women see shopping as a social event. Men see it as a mission or a (11) to be won. "Men are frequently shopping to win," says Mary Ann McGrath, a marketing professor at Loyola University of Chicago. "They want to get the best deal. They want to get the best one, The last one and if they do that it (12) them happy." When women shop, "they’re doing it in a way where they want (13) to be very happy," says McGrath. "They’re kind of shopping for love." In fact, it is in clothing where we see a male-female (14) most clearly. Why, grumble some men, are all male clothes navy, grey, black or brown But would they wear Light green and pink "These days, many guys wear a sort of uniform", says Paco Underhill, author of Why We Bye, "It’s been hard for them to understand what it means to be fashion-conscious in a business way. It becomes much, much easier if you (15) your range of choices." grumble n. 抱怨,发牢骚 ethnicity n. 种族特点 camcorder n. 摄像放像机
A. competition
B. comparison
C. division
D. confrontation