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Are you spending time marketing your product, but still not selling as much as you would like The truth is consumers have needs and steps that they go through and that persuades them to buy. If your marketing is not meeting those requirements it is probably the reasons your product is not selling. As consumers we are not just persuaded by the "price" of a product, we are moved by the benefits of the product and what it can do for us; that’s our reason for purchasing. If you are finding that you are having difficulty in selling your product you may want to consider the following reasons why consumers don’t buy and evaluate how you can do better at marketing your products in a way that converts consumers into your customers. They are not aware of your product. Consumers cannot purchase products they are not aware of. If you are marketing, but consumers still don’t know about your product it may be time to evaluate why it’s not working. Are you targeting the right market with your message Is your message reaching those that would have an interest in your product It’s important to remember that the solution is not always more marketing, because the problem may lie with where you are marketing at, and what marketing vehicles you are using. They don’t understand the benefits of your product. Consumers don’t buy products solely based on price. Now, this does not mean that they don’t factor in price, they do. Consumers buy based on the benefits your product brings them. If you asked your customers what the benefits of your product are, would they know This is important. Your marketing must be centered on the benefits for your product in order for consumers to take an interest in purchasing your product. Create a list of the top three benefits of your product and use those in your marketing message. They don’t feel your product has perceived value. Consumers will not buy products that they perceive as having no value. Why should customers value your product You can use the benefits of your product to create a perceived value and it is that perceived value that helps in the sales of your product. If a customer cannot see value they will simply pass your product by. You must create that perceived value in your marketing message. They don’t see how your product meets their needs. We’ve talked about benefits and perceived value, now let’s talk about needs. Do consumers know how your product meets their needs Does it make their life easier, save them time, and make them feel better What need does your product satisfy You have to tell consumers that, don’t make them guess or come up with the answer on their own, tell them and help educate them on why they need your product. Which is the essential concern that a customer buy a product
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Don’t roll up your eyes. Think about it. Companies often mismanage their brands by neglect,
71（）
Quite on the contrary—brands can increase in value indefinitely as long as they’re well-managed.
The Dollar in World MarketsAccording to a leading German banker, the U.S. dollar is "the most frequently discussed economic phenomenon of our times". He adds, "...the dollar’s exchange rate is at present the most important price in the world economy..." . Because the dollar acts as a world currency its value affects many nations The central banks of many countries hold huge reserves of dollars, and over half of all world trade is priced in terms of dollars. Any shift in the dollar’s exchange rate will benefit some and hurt others. Some people suggest, therefore, (8) .The dollar’s exchange rate has been too volatile and unpredictable. Several years ago the dollar was rapidly declining in value. This made it (9) The rise in the price of foreign goods made it possible for U. S. businesses to raise the price of competing goods produced here, thus worsening inflation. Foreigners who dealt in dollars or who held dollars as reserves were hurt. People in the United States who had borrowed foreign currencies found that they had to pay back more than they borrowed (10) The United States lost face in the eyes of the rest of the world.The dollar went soaring upward, and the situation was reversed. United States exporters found it hard to sell abroad because foreigners would have to pay more for U.S. dollars. People in the United States now bought the relatively cheaper foreign goods, and U.S. manufacturers complained that they could not compete. Job losses were often blamed on the "overvalued" dollar. Poor nations (11) found it difficult to repay both the loans and the interest because they had to use more and more of their own currencies to obtain dollars. The solution to this problem is to end the system of floating exchange rates and return to fixed rates. We might even return to the gold standard.Fixed exchange rates did not work in the past. Currency values should be determined by market conditions. A drop in the exchange value of a nation’s currency means that (12) that it is too inefficient to compete in world markets, that it is permitting a high rate of inflation which makes its goods too expensive, that it is going too deeply in debt, or that others have lost confidence in the nation’s stability. A nation should bring its exchange rate back up by addressing these problems, not by interfering with the money market. 8（）
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