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Are you spending time marketing your product, but still not selling as much as you would like The truth is consumers have needs and steps that they go through and that persuades them to buy. If your marketing is not meeting those requirements it is probably the reasons your product is not selling. As consumers we are not just persuaded by the "price" of a product, we are moved by the benefits of the product and what it can do for us; that’s our reason for purchasing. If you are finding that you are having difficulty in selling your product you may want to consider the following reasons why consumers don’t buy and evaluate how you can do better at marketing your products in a way that converts consumers into your customers. They are not aware of your product. Consumers cannot purchase products they are not aware of. If you are marketing, but consumers still don’t know about your product it may be time to evaluate why it’s not working. Are you targeting the right market with your message Is your message reaching those that would have an interest in your product It’s important to remember that the solution is not always more marketing, because the problem may lie with where you are marketing at, and what marketing vehicles you are using. They don’t understand the benefits of your product. Consumers don’t buy products solely based on price. Now, this does not mean that they don’t factor in price, they do. Consumers buy based on the benefits your product brings them. If you asked your customers what the benefits of your product are, would they know This is important. Your marketing must be centered on the benefits for your product in order for consumers to take an interest in purchasing your product. Create a list of the top three benefits of your product and use those in your marketing message. They don’t feel your product has perceived value. Consumers will not buy products that they perceive as having no value. Why should customers value your product You can use the benefits of your product to create a perceived value and it is that perceived value that helps in the sales of your product. If a customer cannot see value they will simply pass your product by. You must create that perceived value in your marketing message. They don’t see how your product meets their needs. We’ve talked about benefits and perceived value, now let’s talk about needs. Do consumers know how your product meets their needs Does it make their life easier, save them time, and make them feel better What need does your product satisfy You have to tell consumers that, don’t make them guess or come up with the answer on their own, tell them and help educate them on why they need your product. Which is not one of the main reasons that the consumers do not buy your products
64（）
A. Let’s start off by reviewing the formal definitions of each B. All of these elements must not only work independently but they also must work together towards the bigger goal. C. Advertising only equals one piece of the pie in the strategy D. While both components are important they are very different E. Advertising is the largest expense of most marketing plans F. Advertising can be defined as a way to publicize the information consumers need G. After reading both of the definitions it is easy to understand how the difference can be confusing to the point H. We can come a conclusion that all the elements are important for advertisers to note Marketing vs. Advertising: What’s the Difference You will often find that many people confuse marketing with advertising or vice versa. (9) Knowing the difference and doing your market research can put your company on the path to substantial growth. (10) and then I’ll go into the explanation of how marketing and advertising differ from one another: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. (11) that people think of them as one-in-the same, so lets break it down a bit. Advertising is a single component of the marketing process. It’s the part that involves get ting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. (12) with public relations following in a close second and market research not falling far behind.. The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. (13) (14) Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.
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