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Reebok executives do not like to hear their stylish athletic shoes called "footwear foryuppies(雅皮士，少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children"s shoes for the under-18 set and walking shoes for older customers not interested inaerobics(健身操) or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.Still, despite its emphasis on new markets, Reebok plans few changes in theupmarket(高档消费人群) retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company"s view that consumers judge the quality of the brand by the quality of its distribution.In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok"s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes." Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. What lesson has Reebok learned from Nike"s distribution problems
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A few common misconceptions. Beauty is only skin-deep. One"s physical assets and liabilities don"t count all that much in a managerial career. A woman should always try to look her best.Over the last 30 years, social scientists have conducted more than 1,000 studies of how we react to beautiful and not-so-beautiful people. The virtually unanimous conclusion: Looks do matter, more than most of us realize. The data suggest, for example, that physically attractive individuals are more likely to be treated well by their parents, sought out as friends, and pursued romantically. With the possible exception of women seeking managerial jobs, they are also more likely to be hired, paid well, and promoted.Once again, the scientists have caught us mouthing pieties (虔诚) while acting just the contrary. Their typical experiment works something like this. They give each member of a group-college students, or teachers or corporate personnel mangers—a piece of paper relating an individual"s accomplishments. Attached to the paper is a photograph. While the papers all say exactly the same thing the pictures are different. Some show a strikingly attractive person, some an average-looking character, and some an unusually unattractive human being. Group members are asked to rate the individual on certain attributes, anything from personal warmth to the likelihood that he or she will be promoted.Almost invariably, the better looking the person in the picture, the higher the person is rated. In the phrase, borrowed from Sappho, that the social scientists use to sum up the common perception, what is beautiful is good.In business, however, good looks cut both ways for women, and deeper than for men. A Utah State University professor, who is an authority on the subject, explains: In terms of their careers, the impact of physical attractiveness on males is only modest. But its potential impact on females can be tremendous, making it easier, for example, for the more attractive to get jobs where they are in the public eye. On another note, though, there is enough literature now for us to conclude that attractive women who aspire (追求) to managerial positions do not get on as well as women who may be less attractive. It can be inferred from the passage that in the business world ______.
Reebok executives do not like to hear their stylish athletic shoes called "footwear foryuppies(雅皮士，少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children"s shoes for the under-18 set and walking shoes for older customers not interested inaerobics(健身操) or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.Still, despite its emphasis on new markets, Reebok plans few changes in theupmarket(高档消费人群) retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company"s view that consumers judge the quality of the brand by the quality of its distribution.In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok"s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes." Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. Reebok"s view that "consumers judge the quality of the brand by the quality of its distribution" (Line 5, Para. 2) implies that ______.
A few common misconceptions. Beauty is only skin-deep. One"s physical assets and liabilities don"t count all that much in a managerial career. A woman should always try to look her best.Over the last 30 years, social scientists have conducted more than 1,000 studies of how we react to beautiful and not-so-beautiful people. The virtually unanimous conclusion: Looks do matter, more than most of us realize. The data suggest, for example, that physically attractive individuals are more likely to be treated well by their parents, sought out as friends, and pursued romantically. With the possible exception of women seeking managerial jobs, they are also more likely to be hired, paid well, and promoted.Once again, the scientists have caught us mouthing pieties (虔诚) while acting just the contrary. Their typical experiment works something like this. They give each member of a group-college students, or teachers or corporate personnel mangers—a piece of paper relating an individual"s accomplishments. Attached to the paper is a photograph. While the papers all say exactly the same thing the pictures are different. Some show a strikingly attractive person, some an average-looking character, and some an unusually unattractive human being. Group members are asked to rate the individual on certain attributes, anything from personal warmth to the likelihood that he or she will be promoted.Almost invariably, the better looking the person in the picture, the higher the person is rated. In the phrase, borrowed from Sappho, that the social scientists use to sum up the common perception, what is beautiful is good.In business, however, good looks cut both ways for women, and deeper than for men. A Utah State University professor, who is an authority on the subject, explains: In terms of their careers, the impact of physical attractiveness on males is only modest. But its potential impact on females can be tremendous, making it easier, for example, for the more attractive to get jobs where they are in the public eye. On another note, though, there is enough literature now for us to conclude that attractive women who aspire (追求) to managerial positions do not get on as well as women who may be less attractive. "Good looks cut both ways for women" (Line 1, Para. 5) means that ______.
Reebok executives do not like to hear their stylish athletic shoes called "footwear foryuppies(雅皮士，少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children"s shoes for the under-18 set and walking shoes for older customers not interested inaerobics(健身操) or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.Still, despite its emphasis on new markets, Reebok plans few changes in theupmarket(高档消费人群) retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company"s view that consumers judge the quality of the brand by the quality of its distribution.In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok"s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes." Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. Although the Reebok Company has solved the problem of fulfilling its orders, it ______.
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