You will hear a conversation between a secretary and a general manager. The conversation will be played TWICE. Complete the manager's schedule by filling in the blanks. Write only ONE word or number in each blank.[音频]Schedule9:00 a.m. ___1____morning meeting;10:30 a.m. Meeting with administration staff, a_____2___to make;2:00 p.m. Personnel problems to be discussed with Jerry;3:30 p.m. A____3__ to the Lawrence Foods, discussion with CEO___4__Tripp;7:30 p.m. A____5____to Beijing.
Read the following passage about marketing. Choose the best heading for each paragraph. There is one heading you do NOT need.Paragraph 1Marketing consists of advertising and promoting your product or service in order to sell it. Your business produces goods and services. Marketing is what lets potential customers know that they are available for sale. Sales, advertising, and public relations are essential components of marketing and each requires specialized skills and expertise. While a small business may have only one person performing all these functions under the marketing umbrella, knowledge of each area is important to develop a focused effort.Paragraph 2A focus on what the customer wants and needs is essential to successful marketing efforts. This customer-orientation should go hand-in-hand with the company's objective of maintaining a profitable volume of sales. Marketing is a creative process combining all of the activities needed to accomplish the objective, among others.Paragraph 3The process of marketing begins with discovering what product customers want to buy. Providing the features and quality customers want is a first and critical step in marketing. You will be facing an uphill battle if you provide something you want to produce and then try to convince someone to buy it.Paragraph4Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer. The field of marketing is very broad, including activities such as designing the product, pricing and promoting the product.Paragraph5Once you have a product, you need to determine a price for the product, let customers know about your product, and make it available to them. These are often called the four "Ps" of marketing: Product, Price, Promotion, and Place. If you cover the four Ps well, you should have no trouble achieving a fifth P: Profit.