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14.In the process of establishing cost advantage, enterprises cannot only choose strategies from the perspective of reducing their own costs. More importantly, they cannot ignore the needs of target customers, and must start from the value demands of target customers.

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13.Under the condition that the products and services provided by enterprises can meet the industry standards, the target customers selected by the low-cost positioning strategy pay more attention to the price competitiveness.

12.Low-cost positioning strategy refers to a strategy that can only be implemented in a narrow market and strives to occupy a leading position in cost by establishing and giving full play to cost advantages.

11.The content of the basic competitive strategy or positioning strategy can dynamically understand the "positioning" as the selection strategy of the market position.

10.For an enterprise, the formulation of business-level strategy is to choose a business strategy based on the opportunity and threat of the external environment and the advantages represented by the internal core competitiveness of the enterprise.