阅读下面这篇短文,短文后列出7个句子,请根据短文的内容对每个句子做出判断。On British Newspapers Besides the daily newspapers, there are a number of Sunday newspapers in Britain. Many of them are connected with the "dailies", though not run by the same editor and his members. The Sunday papers are larger than the daily papers and usually contain more articles concerned with comment (评论) and general information rather than news. The national daily and Sunday papers have the largest circulation(发行) in the world. Of the Sunday papers, the Observer and the Sunday Times are the best known. It is a regrettable fact that the number of magazines of a literary or political nature has dropped down since the war. This has probably been caused by the ever-wider use of radio and television. The most successful magazines are those published for women. Their covers are designed to catch the eye, and they certainly succeed in doing so! They offer their readers articles on cookery (烹饪法), fashion, needlework, and many other matters of women interest. They also provide advice to those in love, and adventures with handsome heroes. Some women’s magazines also include serious articles of more general interest. The visitor who looks at the magazines displayed in a large bookstall (书摊) which may be found in an important railway station will notice that there is a wide variety of technical or semitechnical(半专业的) books and magazines. There are magazines for the motorist, the farmer, the gardener, the nurse, and many others. There are many local and regional newspapers. It is common in Britain for a news agent(报刊经售人) to deliver (投递) the morning papers to his customers for a small extra payment, this service is usually performed by boys and girls who want to earn some pocket-money. It is obvious that daily newspapers carry more information than the Sunday papers.
A) Right
B) Wrong
C) Not mentioned
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阅读下面这篇短文,短文后列出7个句子,请根据短文的内容对每个句子做出判断。On British Newspapers Besides the daily newspapers, there are a number of Sunday newspapers in Britain. Many of them are connected with the "dailies", though not run by the same editor and his members. The Sunday papers are larger than the daily papers and usually contain more articles concerned with comment (评论) and general information rather than news. The national daily and Sunday papers have the largest circulation(发行) in the world. Of the Sunday papers, the Observer and the Sunday Times are the best known. It is a regrettable fact that the number of magazines of a literary or political nature has dropped down since the war. This has probably been caused by the ever-wider use of radio and television. The most successful magazines are those published for women. Their covers are designed to catch the eye, and they certainly succeed in doing so! They offer their readers articles on cookery (烹饪法), fashion, needlework, and many other matters of women interest. They also provide advice to those in love, and adventures with handsome heroes. Some women’s magazines also include serious articles of more general interest. The visitor who looks at the magazines displayed in a large bookstall (书摊) which may be found in an important railway station will notice that there is a wide variety of technical or semitechnical(半专业的) books and magazines. There are magazines for the motorist, the farmer, the gardener, the nurse, and many others. There are many local and regional newspapers. It is common in Britain for a news agent(报刊经售人) to deliver (投递) the morning papers to his customers for a small extra payment, this service is usually performed by boys and girls who want to earn some pocket-money. Some Sunday newspapers may belong to the same publishing company but are not edited by the same group of people.
A) Right
B) Wrong
C) Not mentioned
案例分析题(五)某上市公司2013年息税前利润为2.2亿元,公司的资产总额为24亿元,负债总额为16亿元,债务年利息额为1.1亿元,。公司计划2014年对外筹资6亿元投资一个新项目,初步确定公开发行股票筹资5亿元,从银行贷款1亿元,经分析测算,该公司股票的风险系数为1.1,市场平均报酬率为10%,无风险报酬率为5%,公司贷款的资本成本率为8% 。 下列理论中,可用于指导该公司筹资决策的是()。
A. 信号传递理论
B. 价值链理论
C. 双因素理论
D. 啄序理论
下面有篇短文,每篇短文后有道题,每题后面有个选项。请仔细阅读短文并根据短文回答其后面的问题,从4个选项中选择1个最佳答案。第一篇Silence Please If there is one group of workers across the Western world who will be glad that Christmas is over, that group is shop workers. It is not that they like to complain. They realize that they are going to be rushed off their feet at Christmas. They know that their employers need happy customers to make their profits that pay their wages. But there is one thing about working in a shop over Christmas that is too bad to tolerate. That thing is music. These days, all shops and many offices have what is known as "Piped music" or "muzak" playing for all the hours that they are open. Muzak has an odd history. During the 1940s, music was played to cows as part of a scientific experiment. It was found that cows which listened to simple, happy music produced more milk. Perhaps workers and customers who listened to simple, happy music would be more productive and spend more money. In fact, nobody knows what effect playing muzak in shops has on profits. It is simply something that everybody does. But we are learning more about the effect of constantly repeated hearings of songs on the people who have to hear them all the time. Research shows that repeated hearings of complex pieces of music bring greater enjoyment before becoming tiresome. And that point come much sooner with simple songs. "That’s especially the case with tunes that are already familiar. Once that tipping point3 is reached, repeated listening become unpleasant, says Professor John Sloboda of UK’s Keele University’s music psychology group. "And the less control you have over what you hear, the less you like it. That’s why police forces in the US often try and resolve hostage situations by playing pop songs over and over again at high volume. Eventually, it becomes too much for the criminals to stand and they give up. The problem gets particularly bad at Christmas, when the muzak consists entirely of the same few festive tunes played over and over again. What makes it worse for the shop workers is that they already know these runes. They get bored very quickly. Then they get irritated. Then they get angry. Shop workers in Austria recently threatened to go on strike for the right to silence. "Shop workers can’t escape the Christmas muzak. They feel as if they are terrorized all day. Especially ’Jingle Bells’. It arouses aggressive feelings," said Gottfried Rieser, of the Austrian shop worker’s union. It is not just shop workers who complain. A survey this year by UK recruitment website Retailchoice. com found that Christmas is not only the most testing time for shop workers, but that almost half had complaints from customers about muzak. And the British Royal National Institute for the Deaf estimates that some stores play Jingle Bells 300 times each year. "That’s acoustic torture, says Nigel Rodgers of Pipedown. A group against muzak. "It’s not loud but the repetitive nature causes psychological stress. " The group wants the government to legislate against unwanted music in stores, hospitals, airports, swimming pools and other public places, claiming it raises the blood pressure and depresses the immune system. Perhaps groups like Pipedown don’t really have much to complain about. After all, surely the real point is that people have money to spend. Why complain about a bit of music It has been proved that listening to simple, happy has a good effect on
A. cows.
B. workers.
C. customers.
D. bosses.
案例分析题(二)甲企业的产品组合为3种洗衣粉、4种香皂、5种纸巾和6种洗发水,共18种产品。目前,乙企业生产的洗衣粉产品已经占有了原属甲企业的部分市场。为此,甲企业决定采取措施改变洗衣粉产品的形象,使顾客对其产品建立新的认识。同时,甲企业拟生产一种新型香皂,总固定成本为200万元,每块香皂可变成本为2元,每块香皂目标价格为4元。新型香皂推出后,甲企业建立了分销渠道,首先通过代理商将产品销售给批发商,再由批发商销售给零售商,最后由零售商销售给消费者。 甲企业为新型香皂产品所建立的分销渠道的类型是()。
A. 零层渠道
B. 一层渠道
C. 二层渠道
D. 三层渠道