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The way people hold to the belief that a fun-filled, painfree life equals happiness actually reduces their chances of ever attaining real happiness. If fun and pleasure are equal to happiness, then pain must be equal to unhappiness. But in fact, the opposite is true: more often than not things that lead to happiness involve some pain. As a result, many people avoid the very attempts that are the source of true happiness. They fear the pain inevitably brought by such things as marriage, raising children, professional achievement, religious commitment (承担的义务), self improvement. Ask a bachelor (单身汉) why he resists marriage even though he finds dating to be less and less satisfying. If he is honest he will tell you that he is afraid of making a commitment. For commitment is in fact quite painful. The single life is filled with fun, adventure, excitement. Marriage has such moments, but they are not its most distinguishing features. Couples with infant children are lucky to get a whole night’’s sleep or a three-day vacation. I don’’t know any parent who would choose the word "fun" to describe raising children. But couples who decide not to have children never know the joys of watching a child grow up or of playing with a grandchild. Understanding and accepting that true happiness has nothing to do with fun is one of the most liberating realizations. It liberates time: now we can devote more hours to activities that can genuinely increase our happiness. It liberates money: buying that new car or those fancy clothes that will do nothing to increase our happiness now seems pointless. And it liberates us from envy: we now understand that all those who are always having so much fun actually may not be happy at all. According to the author, a bachelor resists marriage chiefly because_______.
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The local government will _____ us what we need.
Passage 3 It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment-people who need the commodity in question. Second, there is the program target-people in the market segment with the "best fit" characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience all people who are actually exposed to the marketing program without regard to whether they need or want the product. These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target--and only members of the program target--to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare, and mass marketing--a marketing approach that aims at a wide audience--remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed. The sentence in the third paragraph, "Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare", most probably emphasizes that ______.
Questions 26-30are based on the following form: New York Times’’ Electronic Classified Ads: JOB INFORMATIONJob Title: BankingEmployer: ConfidentialSource: NY Times, Electronic Classified AdsLocation: New York, NYDate: 09-16-2005 JOB DESCRIPTIONDescription: BANKING OPENING NEW BRANCHESWe are a growing domestic bank who expand staff for our new branches. Branch Managers 2+yrs exp in Br Mgmt, knwlg in all mklg skills. Tellers (F/T, P/T) Banking experience preferred, Customer Serv Reps (F/T, P/T) Banking background must. Qualified candidates should e-mail resume to hr@doralbankny.com or fax to 212-329-3745. Doral Bank is an EOE. For more details visit www.doralbankny.com Which of the following is NOT shown above
The way people hold to the belief that a fun-filled, painfree life equals happiness actually reduces their chances of ever attaining real happiness. If fun and pleasure are equal to happiness, then pain must be equal to unhappiness. But in fact, the opposite is true: more often than not things that lead to happiness involve some pain. As a result, many people avoid the very attempts that are the source of true happiness. They fear the pain inevitably brought by such things as marriage, raising children, professional achievement, religious commitment (承担的义务), self improvement. Ask a bachelor (单身汉) why he resists marriage even though he finds dating to be less and less satisfying. If he is honest he will tell you that he is afraid of making a commitment. For commitment is in fact quite painful. The single life is filled with fun, adventure, excitement. Marriage has such moments, but they are not its most distinguishing features. Couples with infant children are lucky to get a whole night’’s sleep or a three-day vacation. I don’’t know any parent who would choose the word "fun" to describe raising children. But couples who decide not to have children never know the joys of watching a child grow up or of playing with a grandchild. Understanding and accepting that true happiness has nothing to do with fun is one of the most liberating realizations. It liberates time: now we can devote more hours to activities that can genuinely increase our happiness. It liberates money: buying that new car or those fancy clothes that will do nothing to increase our happiness now seems pointless. And it liberates us from envy: we now understand that all those who are always having so much fun actually may not be happy at all. To understand what true happiness is one must ______.
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