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In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world"s largest【C1】______ network for help. Nine media organisations,【C2】______the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have【C3】______ a deal with Facebook to publish some of their【C4】______directly through the social network rather than【C5】______ hosting it on their own sites as part of a trial. The【C6】______comes as increasing numbers of, readers rely on the social network as the main site【C7】______which they receive news. Facebook wants not only to 【C8】______users to news sites 【C9】______to be the place where they stay and consume it, too. Facebook already 【C10】______ nearly 20 per cent of the Guardian"s web traffic, excluding visits to its own apps, and about 15 per cent of 【C11】______ to the New York Times site. The Facebook deal follows complaints by some 【C12】______ that internet groups such as Google and Face-book 【C13】______ their own online businesses. Rupert Murdoch" s News Corp, 【C14】______ , a critic of Google and Face-book, is not participating. Others have【C15】______concern that Facebook would have too much power 【C16】______ which stories appear and where they are placed. Facebook said the【C17】______ would give publishers "control over their stories, brand experience and profit opportunities", including【C18】______to some user data. Online sharing of news articles has already 【C19】______ some readers away from publishers" 【C20】______pages towards social media sites. 【C9】

A. but
B. thus
C. even
D. then

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In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world"s largest【C1】______ network for help. Nine media organisations,【C2】______the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have【C3】______ a deal with Facebook to publish some of their【C4】______directly through the social network rather than【C5】______ hosting it on their own sites as part of a trial. The【C6】______comes as increasing numbers of, readers rely on the social network as the main site【C7】______which they receive news. Facebook wants not only to 【C8】______users to news sites 【C9】______to be the place where they stay and consume it, too. Facebook already 【C10】______ nearly 20 per cent of the Guardian"s web traffic, excluding visits to its own apps, and about 15 per cent of 【C11】______ to the New York Times site. The Facebook deal follows complaints by some 【C12】______ that internet groups such as Google and Face-book 【C13】______ their own online businesses. Rupert Murdoch" s News Corp, 【C14】______ , a critic of Google and Face-book, is not participating. Others have【C15】______concern that Facebook would have too much power 【C16】______ which stories appear and where they are placed. Facebook said the【C17】______ would give publishers "control over their stories, brand experience and profit opportunities", including【C18】______to some user data. Online sharing of news articles has already 【C19】______ some readers away from publishers" 【C20】______pages towards social media sites. 【C12】

A. companies
B. groups
C. publishers
D. associations

How men first learned to invent words is unknown; 【C1】______, the origin of language is a mystery. All we really know is that men, unlike animals, somehow invented certain 【C2】______ to express thoughts and feelings, actions and things,【C3】______they could communicate with each other; and that later they agreed 【C4】______certain signs, called letters, which could be 【C5】______ to represent those sounds, and which could be【C6】______. Those sounds, whether spoken,【C7】______written in letters, we call words. The power of words, then, lies in their 【C8】______—the things they bring up before our minds. Words become 【C9】______ with meaning for us by experience; 【C10】______the longer we live, the more certain words【C11】______ to us the happy and sad events of our past; and the more we 【C12】______ , the more the number of words that mean something to us 【C13】______ . Great writers are those who not only have great thoughts but also express these thoughts in words which appeal 【C14】______to our minds and emotions. This 【C15】______and telling use of words is what we call 【C16】______ style. Above all, the real poet is a master of【C17】______. He can convey his meaning in words which sing like music, and which【C18】______their position and association can【C19】______men to tears. We should, therefore, learn to choose our words carefully and use them accurately, or they will【C20】______our speech or writing silly and vulgar. 【C12】

A. read and think
B. read and recall
C. read and learn
D. read and recite

In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world"s largest【C1】______ network for help. Nine media organisations,【C2】______the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have【C3】______ a deal with Facebook to publish some of their【C4】______directly through the social network rather than【C5】______ hosting it on their own sites as part of a trial. The【C6】______comes as increasing numbers of, readers rely on the social network as the main site【C7】______which they receive news. Facebook wants not only to 【C8】______users to news sites 【C9】______to be the place where they stay and consume it, too. Facebook already 【C10】______ nearly 20 per cent of the Guardian"s web traffic, excluding visits to its own apps, and about 15 per cent of 【C11】______ to the New York Times site. The Facebook deal follows complaints by some 【C12】______ that internet groups such as Google and Face-book 【C13】______ their own online businesses. Rupert Murdoch" s News Corp, 【C14】______ , a critic of Google and Face-book, is not participating. Others have【C15】______concern that Facebook would have too much power 【C16】______ which stories appear and where they are placed. Facebook said the【C17】______ would give publishers "control over their stories, brand experience and profit opportunities", including【C18】______to some user data. Online sharing of news articles has already 【C19】______ some readers away from publishers" 【C20】______pages towards social media sites. 【C11】

A. traffic
B. space
C. revenue
D. staff

How men first learned to invent words is unknown; 【C1】______, the origin of language is a mystery. All we really know is that men, unlike animals, somehow invented certain 【C2】______ to express thoughts and feelings, actions and things,【C3】______they could communicate with each other; and that later they agreed 【C4】______certain signs, called letters, which could be 【C5】______ to represent those sounds, and which could be【C6】______. Those sounds, whether spoken,【C7】______written in letters, we call words. The power of words, then, lies in their 【C8】______—the things they bring up before our minds. Words become 【C9】______ with meaning for us by experience; 【C10】______the longer we live, the more certain words【C11】______ to us the happy and sad events of our past; and the more we 【C12】______ , the more the number of words that mean something to us 【C13】______ . Great writers are those who not only have great thoughts but also express these thoughts in words which appeal 【C14】______to our minds and emotions. This 【C15】______and telling use of words is what we call 【C16】______ style. Above all, the real poet is a master of【C17】______. He can convey his meaning in words which sing like music, and which【C18】______their position and association can【C19】______men to tears. We should, therefore, learn to choose our words carefully and use them accurately, or they will【C20】______our speech or writing silly and vulgar. 【C13】

A. raises
B. increases
C. improves
D. emerges

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