PART ONE· Look at the statements below and the five introductions for goods.· Which introduction A, B, C, D or E does each statement 1-8 refer to· For each statement 1-8, mark one letter A, B, C, D or E.· You will need to use some of these letters more than once.A. Shopping goods aren’t bought very often, are bought only after the consumer has compared their features with those of competing brands, and are found in only a few stores in one area. These goods usually have a higher unit price than convenience goods, and an individual salesperson, rather than a cashier, may be needed to sell them. Examples of shopping goods are automobiles, furniture, men’s suits, ladies’ wear, shoes, and major appliances.B. Specialty goods like prestige automobiles, photographic equipment, fine jewelry, and high-fashion clothing and furniture are bought by consumers after a special shopping effort. They are bought infrequently and are generally available only in exclusive outlets. They’re usually high-priced, but price isn’t the main consideration of a consumer buying them. A consumer is often willing to go out of the way to find a certain brand. Specialty goods prove the point that goods are often considered not just for their physical qualities but also for the economic utility, ego enhancement, status, and satisfaction they carry with them. For example, when people buy a new car, they may want it not just for basic transportation but also for recognition, status, or prestige. You’ve probably figured out that this classification of consumer goods is far from rigid. It may differ according to buyers’ intent or wishes. As consumers’ incomes and buying habits change, or as prices drop, goods shift from one classification to another. Usually they shift downward, from the specialty to the shopping, or from the shopping to the convenience goods category. Television sets became shopping goods years ago. When microwave ovens first came on the market, they were regarded by many as an expensive new toy a kind of specialty goods-for the rich. Now they’re considered indispensable shopping goods by working couples and single people who buy them to save cooking time.C. Durable goods can be further classified as either consumer goods or industrial goods, each of which requires a different set of marketing strategies. Consumer goods are used by the consumer or household that buys them and come in a ready-to-use form that calls for no further industrial or commercial processing. On the basis of how much effort a consumer takes to obtain them, consumer goods can be further subdivided into (1) convenience goods, (2) shopping goods, and (3) specialty goods.D. Durable goods have physical qualities and uses that permit them to last a relatively long time, even while being used. They’re designed to be used up over an extended period of time and are made of materials that will take considerable wear and tear. For example, you probably own such durable goods as a car, tape deck, cassette player, TV set, or stereo that should remain usable for several years—or at least until the warranty runs out. Houses are built to last thirty to fifty years or more. Refrigerators and mattresses both have a life expectancy of about twenty years, and quality jewelry, silverware, china, and furniture are frequently handed down from one generation to the next. The fact that a product is durable influences its whole marketing strategy. Obviously, goods like these are packaged differently, sold more personally and aggressively, and priced higher than a tube of toothpaste or a bottle of shampoo.E. Instead of being bought by the ultimate consumer, industrial goods are used by businesses to produce other goods or to provide services to consumers. These goods are usually bought by institutions such as manufacturers, utilities, government agencies, contractors, wholesalers, retailers, hospitals, and schools that use them in producing their own products or services. Buyers of these goods usually provide prospective suppliers with a description of the product or service and request that bids or price quotations be submitted. The buying decision is usually based on technical performance, cost, or expected monetary gain. There are many types of industrial goods, but the most common ones are (a) raw materials, (b) component parts, (c) installations, (d) transportation systems, (e) tools, (f) equipment, (g) materials, and (h) supplies. These goods usually have a higher unit price than convenience goods, and an individual salesperson rather than a cashier, may be needed to sell them.
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· Read the article below about success in the business world.· Choose the best word to fill in each gap.· For each question 21-30, mark one letter A, B, C or D. According to certain beer commercials, the contemporary version of success consists in moving up to a premium brand that costs a dime or so more per bottle. Credit-card companies would have you (21) success inheres in owning their particular piece of plastic. Under the flag of success, modern-style, liberal arts colleges are withering (22) business schools are burgeoning... and yet even business schools are having an increasingly hard time finding faculty members, because teaching isn’t (23) "successful" enough. Amid a broad consensus that there is a glut of lawyers and an epidemic of strangling litigation, record numbers of young people continue to flock to law school (24) , for the individual practitioner, a law degree is still considered a safe ticket. Many, by external standards, will be "successes". Yet there is a deadening and dangerous flaw in their philosophy: It has little room, little sympathy and less respect for the noble failure, for the person who (25) past the limits, who aims gloriously high and falls unashamedly (26) . That sort of ambition doesn’t have much place in a world where success is proved by worldly reward (27) by accomplishment itself. That sort of ambition is increasingly thought of as the domain of irredeemable eccentrics, of people who haven’t quite caught on—and there is great social pressure not to be one of them. The irony is that today’s success-chasers seem obsessed with the idea of not settling. Yet in doggedly (28) the rather brittle species of success now in fashion, they are restricting themselves to a chokingly narrow swath of turf along the entire (29) of human possibilities. Does it ever (30) to them that, frequently, success is what people settle for when they can’t think of something noble enough to be worth tailing at
A. ventures
B. surpasses
C. attempts
D. risks
PART ONE· Look at the statements below and the five introductions for goods.· Which introduction A, B, C, D or E does each statement 1-8 refer to· For each statement 1-8, mark one letter A, B, C, D or E.· You will need to use some of these letters more than once.A. Shopping goods aren’t bought very often, are bought only after the consumer has compared their features with those of competing brands, and are found in only a few stores in one area. These goods usually have a higher unit price than convenience goods, and an individual salesperson, rather than a cashier, may be needed to sell them. Examples of shopping goods are automobiles, furniture, men’s suits, ladies’ wear, shoes, and major appliances.B. Specialty goods like prestige automobiles, photographic equipment, fine jewelry, and high-fashion clothing and furniture are bought by consumers after a special shopping effort. They are bought infrequently and are generally available only in exclusive outlets. They’re usually high-priced, but price isn’t the main consideration of a consumer buying them. A consumer is often willing to go out of the way to find a certain brand. Specialty goods prove the point that goods are often considered not just for their physical qualities but also for the economic utility, ego enhancement, status, and satisfaction they carry with them. For example, when people buy a new car, they may want it not just for basic transportation but also for recognition, status, or prestige. You’ve probably figured out that this classification of consumer goods is far from rigid. It may differ according to buyers’ intent or wishes. As consumers’ incomes and buying habits change, or as prices drop, goods shift from one classification to another. Usually they shift downward, from the specialty to the shopping, or from the shopping to the convenience goods category. Television sets became shopping goods years ago. When microwave ovens first came on the market, they were regarded by many as an expensive new toy a kind of specialty goods-for the rich. Now they’re considered indispensable shopping goods by working couples and single people who buy them to save cooking time.C. Durable goods can be further classified as either consumer goods or industrial goods, each of which requires a different set of marketing strategies. Consumer goods are used by the consumer or household that buys them and come in a ready-to-use form that calls for no further industrial or commercial processing. On the basis of how much effort a consumer takes to obtain them, consumer goods can be further subdivided into (1) convenience goods, (2) shopping goods, and (3) specialty goods.D. Durable goods have physical qualities and uses that permit them to last a relatively long time, even while being used. They’re designed to be used up over an extended period of time and are made of materials that will take considerable wear and tear. For example, you probably own such durable goods as a car, tape deck, cassette player, TV set, or stereo that should remain usable for several years—or at least until the warranty runs out. Houses are built to last thirty to fifty years or more. Refrigerators and mattresses both have a life expectancy of about twenty years, and quality jewelry, silverware, china, and furniture are frequently handed down from one generation to the next. The fact that a product is durable influences its whole marketing strategy. Obviously, goods like these are packaged differently, sold more personally and aggressively, and priced higher than a tube of toothpaste or a bottle of shampoo.E. Instead of being bought by the ultimate consumer, industrial goods are used by businesses to produce other goods or to provide services to consumers. These goods are usually bought by institutions such as manufacturers, utilities, government agencies, contractors, wholesalers, retailers, hospitals, and schools that use them in producing their own products or services. Buyers of these goods usually provide prospective suppliers with a description of the product or service and request that bids or price quotations be submitted. The buying decision is usually based on technical performance, cost, or expected monetary gain. There are many types of industrial goods, but the most common ones are (a) raw materials, (b) component parts, (c) installations, (d) transportation systems, (e) tools, (f) equipment, (g) materials, and (h) supplies. The fact that a product is durable influences its whole marketing strategy.
· Read this text taken from a business magazine.· Choose the best sentence from below to fill in each of the gaps.· For each gap 9-14, mark one letter A-H.· Do not use any letter more than once. Diance Dunlap was annoyed when a local laundry charged more to wash and iron her white blouses than to clean her husband’s white shirts. Actually, she was more than just annoyed. (9) . Twenty-one of them quoted higher prices for blouses. Then she did an experiment. She cut the label out of a blouse, sewed in the label for a man’s Shirt, and took the blouse to the cleaner along with three of her husband’s shirts. The cleaner charged her $1.25. (10) . The cleaner charged her $2.25. Dunlap feels that the cleaner’s pricing is unethical—that they are discriminating against women and charging arbitrarily higher prices. (11) . The president of the Association of Launderers and Cleaners in Dunlap’s state has a different view. "The automated equipment we use fits a certain range of standardized shirts," he said. "A lot of women’s blouses have different kinds of trim, different kinds of buttons, and lots of braid work, and it all has to be hand-finished. If it involves hand-finishing, we charge more." In other words, some cleaners charge more for doing women’s blouses because the average cost is higher than the average cost for men’s shirts. (12) . A consumer-protection specialist in the Attorney General’s office in Dunlap’s state said that there were no federal or stare laws to regulate what the cleaners could charge. (13) . Many firms face the same problem of how to set prices when the costs are different to serve different customers. For example, poor, inner-city consumers often pay higher prices for food. (14) . Some firms don’t like to charge different consumers different prices, but they also don’t want to charge everyone a higher average price—to cover the expense of serving high-cost customers.A. Later she did the same thing, but with a blouse that had the original label.B. Of course, the cost of cleaning and ironing any specific shirt may not be higher or lower than the average.C. But inner-city retailers also face higher average costs for facilities, shop lifting, and insurance.D. She telephoned 61 cleaners and asked each one’s price to launder a nonfrills, white cotton blouse the same style and size as a man’s shirt.E. Inner-city consumers enjoy better quality goods.F. Dunlap won’t take any actual measures to urge the government to pass such a law.G. She said that customers who don’t like a particular cleaner’s rates are free to visit a competitor who may charge less.H. She wants her local city government to pass an ordinance that prohibits laundry and drycleaning businesses from discriminatory pricing based on gender.
· Read the article below about success in the business world.· Choose the best word to fill in each gap.· For each question 21-30, mark one letter A, B, C or D. According to certain beer commercials, the contemporary version of success consists in moving up to a premium brand that costs a dime or so more per bottle. Credit-card companies would have you (21) success inheres in owning their particular piece of plastic. Under the flag of success, modern-style, liberal arts colleges are withering (22) business schools are burgeoning... and yet even business schools are having an increasingly hard time finding faculty members, because teaching isn’t (23) "successful" enough. Amid a broad consensus that there is a glut of lawyers and an epidemic of strangling litigation, record numbers of young people continue to flock to law school (24) , for the individual practitioner, a law degree is still considered a safe ticket. Many, by external standards, will be "successes". Yet there is a deadening and dangerous flaw in their philosophy: It has little room, little sympathy and less respect for the noble failure, for the person who (25) past the limits, who aims gloriously high and falls unashamedly (26) . That sort of ambition doesn’t have much place in a world where success is proved by worldly reward (27) by accomplishment itself. That sort of ambition is increasingly thought of as the domain of irredeemable eccentrics, of people who haven’t quite caught on—and there is great social pressure not to be one of them. The irony is that today’s success-chasers seem obsessed with the idea of not settling. Yet in doggedly (28) the rather brittle species of success now in fashion, they are restricting themselves to a chokingly narrow swath of turf along the entire (29) of human possibilities. Does it ever (30) to them that, frequently, success is what people settle for when they can’t think of something noble enough to be worth tailing at
A. range
B. extent
C. scope
D. domain