题目内容
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.Surprisingly, since modern PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world"s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming ore sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies, It may not be long before London replaces New York as the capital of PR.Why is America lagging behind in the global PR race First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall"s U. S. employees know two languages. Ogilvy and Mather has about the same percentage conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. According to the passage, U. S. leadership in public relations is being threatened because ______ .
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The first farm animal Jack ever 1 from a stockyard was a lamb 2 Hilda. aam Sanctuary, 180 acres of vegan heaven in the Finger Lakes region of upstate New York. 3 , Jack was living in a school bus near a tofu factory in Pennsylvania and 4 hot dogs 5 support his animal 6 operation. Now, more than a thousand animals once 7 for the slaughterhouse live here and on another Farm Sanctuary property in California. Farm Sanctuary has a $ 5.7 million budget, fed 8 part by a donor club named 9 his 10 Hilda. Supporters can 11 or a Farm Sanctuary MasterCard. As Farm Sanctuary has grown, 12 too has its influence. Soon, due in part 13 the organization"s work, veal calves and pregnant pigs in Arizona 14 be kept in cages so. tight they can"t 15 . Eggs from cage-free hens have become so popular that there is a national shortage. A law in Chicago 16 the sale of foie gras.All of these developments reflect the maturation and sophistication of Jack and others in a network of animal activists who have more control 17 America"s dinner table than 18 before. The gap 19 animal lovers and animal lovers who love to eat them is exactly 20 Jack, a man who eats noodles with margarine, soy sauce and brewer"s yeast would like to close.
The first farm animal Jack ever 1 from a stockyard was a lamb 2 Hilda. aam Sanctuary, 180 acres of vegan heaven in the Finger Lakes region of upstate New York. 3 , Jack was living in a school bus near a tofu factory in Pennsylvania and 4 hot dogs 5 support his animal 6 operation. Now, more than a thousand animals once 7 for the slaughterhouse live here and on another Farm Sanctuary property in California. Farm Sanctuary has a $ 5.7 million budget, fed 8 part by a donor club named 9 his 10 Hilda. Supporters can 11 or a Farm Sanctuary MasterCard. As Farm Sanctuary has grown, 12 too has its influence. Soon, due in part 13 the organization"s work, veal calves and pregnant pigs in Arizona 14 be kept in cages so. tight they can"t 15 . Eggs from cage-free hens have become so popular that there is a national shortage. A law in Chicago 16 the sale of foie gras.All of these developments reflect the maturation and sophistication of Jack and others in a network of animal activists who have more control 17 America"s dinner table than 18 before. The gap 19 animal lovers and animal lovers who love to eat them is exactly 20 Jack, a man who eats noodles with margarine, soy sauce and brewer"s yeast would like to close.
Whenever a camera was pointed at her, Marilyn would instantly ______ herself into a radiant star.
Her remarkable success as a rock star is partly due to her ability to ______ the media.
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