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The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf. On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. The passage is mainly about______.
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In order to work here the foreigner needs a work permit, which must be (61) for by his prospective employer. The problem here is that the Department of Employment has the right to (62) or refuse these permits, and there is little that can be (63) about it, it would be extremely unwise (64) a foreign visitor to work without a permit, since anyone doing so is (65) to immediate deportation. There are some (66) to this rule, most notably people from the Common Market countries, who are (67) to work without permits and who are often given (68) residence permits of up to five years. Some (69) people, such as doctors, foreign journalists, authors and others, can work without (70) . The problem with the Act is not just that some of its rules are (71) but (72) it is administered, and the people who administer it. An immigration official has the power to stop a visitor (73) these shores coming into the country. If this happens the visitor has the (74) to appeal to the Immigration Appeal Tribunal. (75) the appeals are being considered, the visitor has no choice but to wait sometimes for quite a long time.
Jack:_________Lora: I’m an engineer.Jack: Oh, are youLora: How about youJack: I work for a trading company.
Examples of benefits or costs of the current concentration wave are scanty. Yet it is hard to imagine that the merger of a few oil firms today could recreate the same threats to competition that were feared nearly a century ago in the U. S. , when the Standard Oil trust was broken up. The mergers of telecom companies, such as WorldCom, hardly seem to bring higher prices for consumers or a reduction in the pace of technical progress．On the contrary，the price of communications is coming down fast．In cars，too，concentration is increasing--witness Daimler and Chrysler，Renault and Nissan—but it does not appear that consumers are being hurt．
The multi-billion-dollar Western pop music industry is under fire. It is being blamed by the United Nations for the dramatic rise in drug abuse worldwide. "The most worrisome development is a culture of drug-friendliness that seems to be gaining prominence (显著)," said the UN’s 13-member International Narcotics Control Board in a report released in late February 1998. The 4-page study says that pop music, as a global industry, is by far the most influential trend-setter for young people of most cultures. "Some lyrics advocate the smoking of marijuana (大麻) or taking other drugs, and certain pop stars make statements and set examples as if the use of drugs for non-medicinal purposes were a normal and acceptable part of a person’s lifestyle," the study says. Surprisingly, says the Board, the effect of drug-friendly pop music seems to survive despite the occasional shock of death by overdose (过量用药). "Such incidents tend to be seen as an occasion to mourn the loss of a role model, and not an opportunity to confront the deadly effect of ’recreational’ drug use," it notes. Since the 1970s, several internationally famous singers and movie stars—including Elvis Presley, Janice Joplin, John Belushi, Jimi Hendrix, Jonathan Melvin and Andy Gibbs—have died of either drug abuse or drug related illnesses. With the globalization of popular music, messages tolerating or promoting drug abuse are now reaching beyond their countries of origin. "In most countries, the names of certain pop stars have become familiar to the members of every household," the study says. The UN study also blames the media for its description of certain drug issues—especially the use of marijuana and issues of liberalization and legalization—which encourages, rather than prevents, drug abuse. "Over the last years, we have seen how drug abuse is increasingly regarded as being acceptable or even attractive," says Hamid Ghodse, president of the Board. "Powerful pressure groups run political campaigns aimed at legalizing controlled drugs," he says. Ghodse also points out that all these developments have created an environment which is tolerant of or even favorable to drug abuse and spoils international drug prevention efforts currently under way. The present study, he says, focuses on the issue of demand reduction and prevention within an environment that has become tolerant of drug abuse. The Board calls on governments to do their legal and moral duties, and to act against the pro-drug messages of the youth .culture to which young people increasingly are being exposed. In the second sentence of the second paragraph, the word "advocate" can be best replaced by______.
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