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Politicians do it. Charities too. And now for-profit entrepreneurs are tapping the Internet to get small amounts of money from lots and lots of supporters. One part social networking and one part capital accumulation, crowd funding websites seek to harness the enthusiasm and pocket money of virtual strangers, promising them a cut of the returns. CatwalkGenius.com helps the common people to finance designers. British documentary filmmaker Franny Armstrong raised more than $450,000 ($815,000) to finance "The Age of Stupid", which she hopes will premiere at the Sundance Film Festival in January. People who gave 20 quids ($35) got a credit on the film’s website; those who gave ￡5,000 ($9,000) and up will get a percentage of the profits, if there are any. The term crowd funding derives from another neologism: crowdsourcing, i.e., outsourcing to the public jobs typically performed by employees. Want to start a T-shirt business Why not have the masses submit designs (crowdsourcing) and finance the ones they like (crowd funding) That’s what Cameesa.com is doing, in a fashion-forward knockoff of Threadless.com which generated $17 million in revenues in 2006 by having the crowd choose T-shirt designs. "If you put money down to support a design, that’s a strong indicator of actual demand," says Cameesa founder Andrew Cronk, a programmer in Chicago. Likewise, SellaBand.com connects music lovers with unsigned artists looking to record albums. Musicians have profiles with bios and songs, and as soon as they sell 5,000 shares, at $10 a pop, it’s time to head to the recording studio. In two years, more than 30,000 people have ponied up more than $2.5 million, and 25 musicians have cut or are cutting albums. So far, the average return on each $10 investment is about $2.50 from CD sales and ads. The money gets split among the artist, SellaBand and the artist’s "believers"—an apt description for those who contributed. "People become emotionally invested as part of a team," says Mark Maclaine, bassist in the British band Second Person, which in six months raised $50,000 from 741 investors and has since had its video featured on VH1 UK and MTV UK. "Right now things are going really well," says Maclaine, who is wholeheartedly pursuing music full time. "Maybe I’ll be working in Wal-Mart in a few months." But at least 741 people are betting he won’t be. Which of the following is true about crowd funding according to the first paragraph
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New Product Will Save lives Drinking water that looks clean may still contain bugs (虫子), which can cause illness. A small company called Genera Technologies has produced a testing method in three stages, which shows whether water is safe. The new test shows if water needs chemicals added to it, to destroy anything harmful. It was invented by scientist Dr. Adrian Parton, who started Genera five years ago. He and his employees have developed the test together with a British water company. Andy Headland, Genera’s marketing director, recently presented the test at a conference in the USA and forecast good American sales for it. Genera has already sold 11 of its tests at $42,500 a time in the UK and has a further four on order. It expects to sell another 25 tests before the end of March. The company says it is the only test in the UK to be approved by the government. Genera was formed five years ago and until October last year had only five employees; it now employs 14. Mr Headland believes that the company should make around $19 million by the end of the year in the UK alone. Genera Technologies has developed a method that determines whether water is clean.
案例分析题Is there anything parents could do to help children form good eating habit Actually, most children with healthy appetites are ready to (67) almost anything that is offered them, and a child rarely dislikes food (68) it is badly cooked. Usually, the (69) a meal is cooked and served is most important and an attractively served meal will often improve a child’s (70) . Never ask a child whether he likes or dislikes a food and never (71) likes and dislikes in front of him or allow (72) else to do so. If the (73) says he hates fat meat or the mother refuses vegetables in the child’s hearing he is (74) to copy this procedure. Take it (75) granted that he likes everything and he probably (76) . Nothing healthful should be omitted from the meal because of a (77) dislike. At meal times it is a good (78) to give a child a small portion and let him (79) back for a second helping rather than give him as (80) as he is likely to eat all at once. Do not talk too much to the child during (81) times, but let him get on with his food; and do not (82) him to leave the table immediately after a meal or he will (83) learn to swallow his food (84) he can hurry back to his toys.Under (85) circumstances must a child be coaxed (哄骗) (86) forced to eat. 84（）
案例分析题Is there anything parents could do to help children form good eating habit Actually, most children with healthy appetites are ready to (67) almost anything that is offered them, and a child rarely dislikes food (68) it is badly cooked. Usually, the (69) a meal is cooked and served is most important and an attractively served meal will often improve a child’s (70) . Never ask a child whether he likes or dislikes a food and never (71) likes and dislikes in front of him or allow (72) else to do so. If the (73) says he hates fat meat or the mother refuses vegetables in the child’s hearing he is (74) to copy this procedure. Take it (75) granted that he likes everything and he probably (76) . Nothing healthful should be omitted from the meal because of a (77) dislike. At meal times it is a good (78) to give a child a small portion and let him (79) back for a second helping rather than give him as (80) as he is likely to eat all at once. Do not talk too much to the child during (81) times, but let him get on with his food; and do not (82) him to leave the table immediately after a meal or he will (83) learn to swallow his food (84) he can hurry back to his toys.Under (85) circumstances must a child be coaxed (哄骗) (86) forced to eat. 83（）
案例分析题Is there anything parents could do to help children form good eating habit Actually, most children with healthy appetites are ready to (67) almost anything that is offered them, and a child rarely dislikes food (68) it is badly cooked. Usually, the (69) a meal is cooked and served is most important and an attractively served meal will often improve a child’s (70) . Never ask a child whether he likes or dislikes a food and never (71) likes and dislikes in front of him or allow (72) else to do so. If the (73) says he hates fat meat or the mother refuses vegetables in the child’s hearing he is (74) to copy this procedure. Take it (75) granted that he likes everything and he probably (76) . Nothing healthful should be omitted from the meal because of a (77) dislike. At meal times it is a good (78) to give a child a small portion and let him (79) back for a second helping rather than give him as (80) as he is likely to eat all at once. Do not talk too much to the child during (81) times, but let him get on with his food; and do not (82) him to leave the table immediately after a meal or he will (83) learn to swallow his food (84) he can hurry back to his toys.Under (85) circumstances must a child be coaxed (哄骗) (86) forced to eat. 85（）
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