题目内容

How does the man get to work

A. He walks.
B. He takes abus.
C. He rides a train.
D. He drives a car.

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Foreign Public Messaging Foreign governments, particularly those that own marketable commercial products or services, a wide range of foreign airlines and travel-related services which advertise separately from the destinations, themselves, are owned by their respective governments. By depicting their

When does the woman need the brochures

A. This morning.
B. This afternoon.
C. Tonight.
D. Tomorrow morning.

Questions 163-167 refer to the following memo. MEMORANDUM To: All employees From: George Hendriks, Chief of Security Date: May 30, 20__ Re: Office Visitors Employees are reminded that a number of our contracts with clients are of a confidential nature. In order to ensure the maintenance of this confidentiality, visitors will not be allowed within the office area unless they are accompanied by a member of the staff. Please let your visitors know that they will be asked to sign in at the reception desk when they enter the building. The receptionist will call your office to admit them and give them a visitor’s pass. You must come to the reception area and escort your visitors to your office. Unescorted visitors will be asked by security to leave the building. Thank you for your cooperation with this matter. What must visitors do when they arrive

A. Call the office they are visiting
B. Admit themselves
C. Leave before closing
D. Sign in

What is Promotion Promotion is one of the four elements of marketing (21) (product, price, promotion, place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision. The (22) of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A pro motional mix specifies how much attention to pay to each of the five subcategories, and how much money to (23) for each. A promotional plan can have (24) range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. (25) however there are three basic objectives of promotion. These are: 1, to present information to consumers as well as others; 2, to in crease demand; 3, to (26) a product. There are different ways to (27) a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an (28) like discounts, free (29) or a contest. This is to increase the sales of a given product. Promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to (30) immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.

A. create B. advertise C. differentiate D. introduce

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