Successful Exporting From Canada Starts with a Marketing PlanBusinesses all OVER Canada have the potential to successfully export their products or services. Every entrepreneur, regardless (31) business size or offering, can potentially increase sales, compete in diverse markets and reach a global audience (32) his or her particular skills and expertise. One of the key components (33) export success is an international marketing plan. The best place to start the international marketing plan is with the business. Take a fresh look at (34) the business is about: what products or services does it offer Why is it unique and what value does it offer customers What are (35) current strengths and weaknesses (financial, human, technological, cultural and operational resources, for example) and (36) will these affect its ability to compete in a foreign marketOnce this self-analysis is completed, the reasons for exporting need to be addressed. Such simple questions (37) "why do we want to export" are not necessarily simple to answer but the responses are important. A business must have a clear objective of (38) it wishes to undertake the challenge of exporting. It also helps a business establish the degree (39) which exporting influences the business direction and strategy.In some cases, exporting may play an important yet secondary role based on the objectives of the business. In (40) instances, a business may find that its future is built upon exporting and this element of the business will become the primary focus. These decisions are simplified by conducting thorough market research. 31()
A hotel is like a self-contained community providing guests with all the services they can expect in their own home and community.()
A. 宾馆就如同一个社区,能提供社区给予的各种服务,使顾客有宾至如归的感觉。
B. 宾馆像社区的一个部门,可以为来自本社区的顾客提供各类家庭式的优质服务。
C. 宾馆像设施齐全的社区,可以捉供各种社区服务,使顾客感觉如同在家里一样。
D. 宾馆如同设施齐全的社区,为顾客提供其在家庭和社区期望能得到的所有服务。
AAccording to the statistics of the Organization of Trade and Development of the United Nations, there are several swindling acts each month and swindling causes a loss of up to billions of US dollars annually. In 1959,the swindle of Coffee in Costa Rica paralyzed the country’s economy for a certain period of time. At the urgent request of the international business community, the Organization of Trade and Development of the United Nations held two special meetings in 1984 and 1985 in Geneva to deal with the problem, but no agreement were reached.BGenerally speaking, there is little opportunity for the swindlers to take advantage in the trading of complete sets of equipment or transfer of technology, while commodity transactions are most vulnerable to swindling. As long as such commodities as steel, cement, fertilizer and chemicals are identical in specification, model, pattern, or chemical composition, as long as the price is favorable and delivery is prompt, the buyer seldom sends any mission abroad to inspect the goods. Swindlers often take advantage of these factors and resell the goods to make profits.CSwindlers can also, by taking advantage of natural calamities such as storm and submerged reefs, forge and reported sea accidents. Then, they remove and resell the goods for huge profits. Since the cargo is not received, the buyer claims against insurance company. Therefore, the final victimized is the insurance company. Generally speaking, the carrier, captain and seaman collaborate with one another to commit this kind of economic crime. Afterwards, they sell the ship and the goods and abscond. If goods are carried on the ship, the insurance is one of the victims in this case.DThe criminals sometimes swindle money from the buyer by forging commercial documents. Upon presentation of the bill of lading, the buyer cannot get the goods after he has paid according to the contract. The seller can sometimes lose money in a contract that stipulates payment after the arrival of goods or by bank collection. In most cases, the criminals first win the seller’s trust by doing some successful trade transactions with him. Then he manages to acquire a large deal by signing a contract that stipulates payment after the arrival of the goods or by bank collection. As soon as he receives the goods, the buyer sells the goods and absconds with the money.E In order to prevent international swindling, we suggest the following measures. Firstly, we should promote education and maintain sharp vigilance in international trade transactions. Secondly, we should carefully investigate the credit status before the conclusion of a contract. Thirdly, we should draft every clause of the contract properly since the contract is the only legal document for the execution of transaction and the settlement of the dispute. Lastly, we should supervise the loading of the goods and keep a close watch on the movements of the carrying vessel. The buyer would find that the bill of lading, certificate of quantity and quality, packing list and invoice are all forged()