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Most American magazines and newspapers reserve 60 percent of their pages for ads. The New York Times Sunday edition (1) may contain 350 pages of advertisements. Some radio stations devote 40 minutes of every hour to (2) . Then there is television. According to one estimate, American youngsters sit (3) three hours of television commercials each week. By the time they graduate from high school, they will have been (4) 360,000 TV ads. Televisions advertise in airports, hospital waiting rooms, and schools. Major sporting (5) are now major advertising events. Racing cars serve as high speed (6) Some athletes receive most of their money from advertisers. One (7) basketball player earned $ 3.9 million by playing ball. Advertisers paid him nine times that much to (8) their products. There is no escape. Commercial ads are displayed on wails, buses, and trucks. They decorate the inside of taxis and subways—even the doors of public toilets. (9) messages call to us in supermarkets, stores, elevators—and (10) we. are on hold on the telephone. In some countries so much advertising comes through the mail that many recipients proceed directly from the mailbox to the nearest wastebasket to (11) the junk mail. (12) Insider’s Report, published by McCann-Erickson, a global advertising agency, the estimated (13) of money spent on advertising worldwide in 1990 was $275.5 billion. Since then, the figures have (14) to $ 411.6 billion for 1997 and a projected $434.4 billion for 1998. Big money ! What is the effect of all of this One analyst (15) it this way: "Advertising is one of the most powerful socializing forces in the culture. Ads sell more than products. They sell images, values, goals, concepts of who we are and who we should be. They shape our attitudes and our attitudes shape our behavior. "
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Metropolitan Museum of Art is located in New York City. It is one of the largest and most (1) art museums in the world. In 1866 a group of Americans in Paris, France, gathered at a restaurant to (2) the American Independence Day. After dinner, John Jay, a (3) lawyer gave a speech proposing to create a "national institution and gallery of art. " During the next four years, he (4) American civic leaders, art collectors, and others to support the project, and in 1870 the Metropolitan Museum of Art was founded, but it was (5) in two different locations in New York City. In 1880 the museum moved to its present location in Central Park on Fifth Avenue. Many additions have (6) been built around this building. The north and south (7) were completed in 1911 and 1913, (8) Six additional wings have been built since 1975 to house the museum’s (9) collections, to expand gallery space and educational (10) . The museum has collected more than three million objects in every known artistic (11) , representing cultures from every part of the world, from ancient times to the present. Popularly known as the Met, the museum is a private (12) . The museum is one of the most popular tourist (13) in the city and about five million people visit it each year. It is also a major educational institution, offering various programs for children and adults. (14) , scholars of archeology and art history (15) advanced research projects at the museum.
Robert J. Oppenheimer was a famous American physicist, who directed the (1) of the first atomic bombs. Oppenheimer was born in New York City on April 22, 1904, and was educated at Harvard University and the universities of Cambridge. After (2) the International Education Board from 1928 to 1929, he became a professor of physics at the University of California and the California Institute of Technology, where he built up large (3) of theoretical physics. He was noted for his contributions (4) to the theory of relativity, cosmic rays, and neutron stars. From 1943 to 1945 , Oppenheimer served as director of the atomic bomb project at Los Alamos, New Mexico. His leadership and organizational skills (5) him the Presidential Medal of Merit in 1946. In 1947 he became director of the Institute for Advanced Studies in Princeton, New Jersey, serving there (6) the year before his death. He was also chairman of the General Advisory Committee of the Atomic Energy Commission from 1947 to 1952 and served (7) as an adviser. In 1954, however, he was suspended from this position (8) his past association with Communists. This action (9) the political atmosphere of the time, as well as the dislike of some politicians and military (10) for Oppenheimer’s opposition to development of the hydrogen bomb and his (11) of arms control. His (12) was not really in doubt. (13) , efforts were made to clear his name, and in 1963 the AEC (14) him its highest honor, the Enrico Fermi Award. Oppenheimer (15) his final years to study of the relationship between science and society. He died in Princeton on February 18, 1967.
Most American magazines and newspapers reserve 60 percent of their pages for ads. The New York Times Sunday edition (1) may contain 350 pages of advertisements. Some radio stations devote 40 minutes of every hour to (2) . Then there is television. According to one estimate, American youngsters sit (3) three hours of television commercials each week. By the time they graduate from high school, they will have been (4) 360,000 TV ads. Televisions advertise in airports, hospital waiting rooms, and schools. Major sporting (5) are now major advertising events. Racing cars serve as high speed (6) Some athletes receive most of their money from advertisers. One (7) basketball player earned $ 3.9 million by playing ball. Advertisers paid him nine times that much to (8) their products. There is no escape. Commercial ads are displayed on wails, buses, and trucks. They decorate the inside of taxis and subways—even the doors of public toilets. (9) messages call to us in supermarkets, stores, elevators—and (10) we. are on hold on the telephone. In some countries so much advertising comes through the mail that many recipients proceed directly from the mailbox to the nearest wastebasket to (11) the junk mail. (12) Insider’s Report, published by McCann-Erickson, a global advertising agency, the estimated (13) of money spent on advertising worldwide in 1990 was $275.5 billion. Since then, the figures have (14) to $ 411.6 billion for 1997 and a projected $434.4 billion for 1998. Big money ! What is the effect of all of this One analyst (15) it this way: "Advertising is one of the most powerful socializing forces in the culture. Ads sell more than products. They sell images, values, goals, concepts of who we are and who we should be. They shape our attitudes and our attitudes shape our behavior. "
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