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Questions 6～10 Advertisers tend to think big and perhaps this is why they’ re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods After all, it’s the consumer who pays. " The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc. , from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train Would you like to read only closely printed columns of news in your daily paper A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! What is the main idea of this passage
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Questions 1～5 In early June, the Organization for Economic Cooperation and Development (OECD)—the club of the world’s wealthy and almost wealthy nations released a 208-page document perversely titled "Pensions at a Glance". Inside is a rundown of how generous OECD members are to their burgeoning ranks of retirees. The US is near the bottom, with the average wage earner able to count on a government-mandated pension for just 52.4% of what he got (after taxes) in his working days—and higher-income workers even less. But the picture at the other end of the scale (dominated by Continental Europe) is misleading. Most of these governments haven’t put aside money for pensions. As the ranks of retirees grow and workforces do not, countries will have to either renege on commitments or tax the hides off future workers. What the OECD data seem to suggest is that you can run a retirement plan that’s fiscally sound but stingy, or you can make big promises that will eventually go sour. The US fits mostly in the former category—for all the gnashing of teeth about Social Security, its funding problems are modest by global standards. But is that really the choice Actually, no. At least one country appears to have found a better way. In the Netherlands—"the globe’s No.1 pensions country," says influential retirement-plan consultant Keith Ambachtsheer—the average retiree can count on a pension equal to 96.8% of his working income. Ample money is set aside to fund pensions, and it is invested prudently but not timidly. Companies contribute to employees’ accounts but aren’t stuck with profit-killing obligations if their business shrinks or the stock market tanks. The Dutch have steered a middle way between irresponsible Continental generosity and practical Anglo-American stinginess. They have also, to lapse into pension jargon, split the difference between DB and DC plans. In a defined-benefit (DB) plan, workers are promised a retirement income, and the sponsor—usually a corporation or government—is on the hook to provide it. In a defined-contribution (DC) plan, the worker and sometimes the employer set aside money and hope it will be enough. The big problem with DB is that sponsors are prone to lowball or ignore the true cost. In the U. S. , where corporate pensions provide a key supplement to Social Security, Congress has felt the need to pass multiple laws aimed at preventing companies from underfunding them. In response, some companies spent billions shoring up their funds; many others simply stopped offering pensions. Just since 2004, at least 66 big companies have frozen or terminated their DB plans, estimates Barclays Global Investors. Corporate DB has given way to individual DC plans like the 401(k) and IRA, but these put too much responsibility on the shoulders of individual workers. Many don’t save enough money, and those who do set aside enough earn returns that are on average much lower than those of pension funds. The Netherlands, like the US, has long relied on workplace pensions to supplement its government plan. The crucial difference is that these pensions were mandatory. Smaller employers had to band together to make a go of it, and industry-wide funds became standard. Run more as independent cooperatives than as captive corporate divisions, the Dutch funds were less prone to underfunding than their US counterparts. When they nonetheless ran into financial trouble in 2002 after the stock market crashed and interest rates sank, the country came up with a unique response. The Dutch funds are now no longer on the hook for providing a set income in retirement no matter what happens to financial markets that is, they’ve gone DC—but they didn’t shunt everything to individual workers. Risks are shared by all the members of a pension fund, and the money is managed by professionals. Pension consultant Ambachtsheer argues that this "collective DC" is just what the U. S. needs. Many companies here are improving 401(k)s to give employees more guidance, and there’s talk in Washington of supplementing (not supplanting) Social Security with near mandatory retirement accounts. But even those changes would fall well short of going Dutch. Countries don’t always set aside enough money to pay for the pensions they promise. The sentence "But even those changes would fall well short of going Dutch. " in the last paragraph is closest in meaning to ______.
Questions 6 to 10 are based on the following news.
By reason of this examination, Athenians, I have made enemies of a very bitter and fierce kind, who have spread abroad a great number of slanders about me. People say that I am a’ wise man’ , thinking that I am wise myself in any matter in which I show another man to be ignorant. But, my friends, I believe that only God is really wise, and that by this Oracle he meant that men’ s wisdom is worth little or nothing. I do not think he meant that Socrates was wise. He only took me as example as though he would say to men, ’ He among you is the wisest who, like Socrates, knows that his wisdom is worth little at all. ’ (2) When we speak of leisure nowadays, we are not thinking of securing time or opportunity to do something; time is heavy on our hands, and the problem is how to fill it. Leisure no longer signifies a space with some difficulty secured against the pressure of events: rather it is a pervasive mptiness for which we must invent occupations. Leisure is a vacuum, a desperate state of vacancy a vacancy of mind and body. It has been commandeered by the sociologists and the psychologists: it is a problem.
Questions 1～5 In early June, the Organization for Economic Cooperation and Development (OECD)—the club of the world’s wealthy and almost wealthy nations released a 208-page document perversely titled "Pensions at a Glance". Inside is a rundown of how generous OECD members are to their burgeoning ranks of retirees. The US is near the bottom, with the average wage earner able to count on a government-mandated pension for just 52.4% of what he got (after taxes) in his working days—and higher-income workers even less. But the picture at the other end of the scale (dominated by Continental Europe) is misleading. Most of these governments haven’t put aside money for pensions. As the ranks of retirees grow and workforces do not, countries will have to either renege on commitments or tax the hides off future workers. What the OECD data seem to suggest is that you can run a retirement plan that’s fiscally sound but stingy, or you can make big promises that will eventually go sour. The US fits mostly in the former category—for all the gnashing of teeth about Social Security, its funding problems are modest by global standards. But is that really the choice Actually, no. At least one country appears to have found a better way. In the Netherlands—"the globe’s No.1 pensions country," says influential retirement-plan consultant Keith Ambachtsheer—the average retiree can count on a pension equal to 96.8% of his working income. Ample money is set aside to fund pensions, and it is invested prudently but not timidly. Companies contribute to employees’ accounts but aren’t stuck with profit-killing obligations if their business shrinks or the stock market tanks. The Dutch have steered a middle way between irresponsible Continental generosity and practical Anglo-American stinginess. They have also, to lapse into pension jargon, split the difference between DB and DC plans. In a defined-benefit (DB) plan, workers are promised a retirement income, and the sponsor—usually a corporation or government—is on the hook to provide it. In a defined-contribution (DC) plan, the worker and sometimes the employer set aside money and hope it will be enough. The big problem with DB is that sponsors are prone to lowball or ignore the true cost. In the U. S. , where corporate pensions provide a key supplement to Social Security, Congress has felt the need to pass multiple laws aimed at preventing companies from underfunding them. In response, some companies spent billions shoring up their funds; many others simply stopped offering pensions. Just since 2004, at least 66 big companies have frozen or terminated their DB plans, estimates Barclays Global Investors. Corporate DB has given way to individual DC plans like the 401(k) and IRA, but these put too much responsibility on the shoulders of individual workers. Many don’t save enough money, and those who do set aside enough earn returns that are on average much lower than those of pension funds. The Netherlands, like the US, has long relied on workplace pensions to supplement its government plan. The crucial difference is that these pensions were mandatory. Smaller employers had to band together to make a go of it, and industry-wide funds became standard. Run more as independent cooperatives than as captive corporate divisions, the Dutch funds were less prone to underfunding than their US counterparts. When they nonetheless ran into financial trouble in 2002 after the stock market crashed and interest rates sank, the country came up with a unique response. The Dutch funds are now no longer on the hook for providing a set income in retirement no matter what happens to financial markets that is, they’ve gone DC—but they didn’t shunt everything to individual workers. Risks are shared by all the members of a pension fund, and the money is managed by professionals. Pension consultant Ambachtsheer argues that this "collective DC" is just what the U. S. needs. Many companies here are improving 401(k)s to give employees more guidance, and there’s talk in Washington of supplementing (not supplanting) Social Security with near mandatory retirement accounts. But even those changes would fall well short of going Dutch. Countries don’t always set aside enough money to pay for the pensions they promise. All of the following are TRUE about DB plan EXCEPT that ______.
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