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E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience according to a research based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon. com, AOL-Time Warner, and Yahoo. What’s really important to customers is brand performance. Current, former and potential customers were asked to describe their ideal e-commerce company vis-a- vis a subset of the top e-commerce companies. Of the five functional attributes customers use to evaluate e- commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity ( 18 percent), Strategic Direction ( 17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e- commerce companies are clearly meeting their expectations -- a key to their success. According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Clicks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies. Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financials ecurity, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble. com enjoy a high ranking on perceived financial security. E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space. With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. Which of the following comes last out of the evaluation
Disneyland, Knott’s Berry Farm, Magic Mountain, the State Fair, amusement parks ... All of these are great family destinations, yet the cost of the admission ticket alone can put a severe crimp in the family budget. Once at the park children are so tempted by the wide array of food and gift choices that a day intended for family fun can sometimes turn into an unpleasant nag fest. While it is a parent’s job to say "no" at appropriate times, saying no during a special day intended for family togetherness can definitely diminish the fun for both adult and child. When our children were in early elementary school we came up with a plan that took the "yes" and "no" spending decision out of our hands, and placed it into theirs. We were off to Disneyland, and during previous visits our son would badger us for a treat each time we passed a vendor, or nagged us to buy souvenirs from the various shops. Before going to the amusement park we told our children how much we could afford to spend for the day. We then explained that we would be giving them each their share of the money, and it would be totally their decision how to spend it.The money would cover any of the day’s food, beverages or souvenirs. If they wanted to spend the entire amount on frozen bananas, that was their choice. To avoid the possibility of our children losing their money, we placed their funds in separate envelopes, and I offered to keep it for them. Whenever they wanted to buy something, they just needed to ask for the money. It was interesting how differently our two children budgeted their portion. Our daughter, three years younger than her brother, was barely old enough to add, breezed through the day. At lunchtime she allotted money for her food and beverage, and managed to buy a snack and souvenirs. Our son, who usually found something he had to have at every comer, turned into a nervous miser. At lunchtime he wouldn’t even splurge for a soda, and when he saw something he wanted to buy, he studied it until he decided he didn’t need it. By the end of the day our daughter had spent her share, and seemed quite pleased with the choices she’d made. Our son, who had spent very little, was suddenly frantic to buy something (anything) with his remaining cash. I felt a little sorry for him, because while my wife and I had an enjoyable day, free from the responsibility of monitoring our children’s spending, his day was spent dealing with the consequences of his choices. Which of the following is NOT true, according to the story
What does the man NOT drink
Is the brown horse stronger than the white one
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