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While the polltakers are most widely known for their political surveys, the greatest part of their work is on behalf of American business. There are three kinds of commercial surveys. One is a public relations research, such as that done for banks, which finds out how the public feels about a company. Another is employee-attitude research, which learns from rank-and-file workers how they really feel about their jobs and their bosses, and which can avert strikes by getting to the bottom of grievances quickly. The third, and probably most spectacular, is marketing research, testing public receptivity to products and designs. The investment a company must make for a new product is enormous--$ 5,000,000 to $ 10,000,000, for instance, for just one new product. Through the surveys a company can discover in advance what objections the public has to competing products, and whether it really wants a new one. These surveys are actually a new set of signals permitting better communication between business and the general public--letting them talk to each other. Such communication is vital in a complex society like our own. Without it, we would have not only tremendous waste but the industrial anarchy of countless new unwanted products appearing and disappearing. Which is not mentioned as an area in which polls have been conducted
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公路工程施工监理招标的宗旨是对监理单位规模和经济实力的选择。 ( )
Interview The importance and focus of the interview in the work of the print and broadcast journalist are reflected in several books that have been written on the topic. Most of these books, as well as several chapters, mainly in, but not limited to, journalism and broadcasting handbooks and reporting texts, stress the "how to" aspects of journalistic interviewing rather than the conceptual aspects of the interview, its context, and implications. Much of the "how to" material is based on personal experiences and general impressions. As we know, in journalism as in other fields, much can be learned from the systematic study of professional practice. Such study brings together evidence from which broad generalized principles can be developed. There is, as has been suggested, a growing body of research literature in journalism and broadcasting, but very little significant attention has been devoted to the study of the interview itself. On the other hand, many general texts as well as numerous research articles on interviewing in fields other than journalism have been written. Many of these books and articles present the theoretical and empirical (经验的) aspects of the interview as well as the training of the interviewers. Unhappily, this plentiful general literature about interviewing pays little attention to the journalistic interview. The fact that the general literature on interviewing does not deal with the journalistic interview seems to be surprising for two reasons. First, it seems likely that most people in modem Western societies are more familiar, at least in a positive manner, with journalistic interviewing than any other form of interviewing. Most of us are probably somewhat familiar with the clinical interview, such as that conducted by physicians and psychologists. In these situations the professional person or interviewer is interested in getting information necessary for the diagnosis and treatment of the person seeking help. Another familiar situation is the job interview. However, very few of us have actually been interviewed personally by the mass media, particularly by television. And yet, we have a vivid acquaintance with the journalistic interview by virtue of our roles as readers, listeners, and viewers. Even so, the understanding of the journalistic interview, especially television interview, requires thoughtful analyses and even study, as this book indicates. The patient is the interviewee in a clinical interview.
Without electricity human life (be) ______ quite different today.
《公路工程国内招标文件范本》规定，业主扣留的保留金应分二次退还给承包人。 ( )
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